This :30 takes us to a vast parking lot in front of a massive nondescript retail outlet, perhaps a grocery store. The star is a Mini Cooper which is invading what the resident shopping carts believe to be their turf. Carts mercilessly bang into an overturned automobile from which smoke billows. And now these operator-less carts see fresh meat: the Mini Cooper.
What ensues is a relentless pursuit of assorted shopping carts looking to inflict damage on the Mini Cooper but to no avail. Through deft maneuvering by its driver, the Mini Cooper eludes the marauding carts, causing them to bang in to each other or another parked car. The rest of the carts are generally run ragged and figuratively die of exhaustion.
Once the final cart is conquered, the Mini Cooper is parked and the driver gets out to shop, secure that his beloved car will stay unscathed.
The :30 was directed by Geordie Stephens of bicoastal Tool of North America for Butler, Shine, Stern & Partners in Sausalito, Calif.
The agency team included executive creative director John Butler, associate creative director Steve Mapp, exec producer Adrienne Cummins and senior producer Kat Friis, with director Stephens also contributing as a creative.
Jennifer Siegel and Brian Latt exec produced for Tool with Joby Ochsner serving as line producer. The DP was Richard Henkels. Production designer was Aron Beroud.
Editor was Christjan Jordan of bicoastal Cosmo Street.
VFX house was Asylum, Santa Monica.
Music composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Founder Charlie Crompton Exits Rogue; Kate Taylor and James Howland To Become Joint Owners
Rogue has announced that Kate Taylor and James Howland--who joined Charlie Crompton as partners in the London production company in 2020--will take the reins as joint owners of the business in the spring, as founder Crompton steps down.
Crompton said, “Rogue has launched many, many stellar careers, won numerous awards and worked with the very best creative talent at Agencies across the globe. I’m endlessly proud of what we’ve created--and the culture and DNA lives on in a fantastic roster, and one of the most experienced management teams in James and Kate.”
Crompton noted, “The plan was always for me to leave the next chapter of this precious and thriving business to Kate and James, so I can shift my attention to all the industry offers beyond Rogue--and the right time for that is now. It’s hard to walk away from a company that has consumed my energy and attention for half my lifetime but I know I leave a great gang of wonderfully talented Rogues in the best shape and in the best hands for 2025 and beyond.”
Taylor said, “Charlie is a legend in the industry and will be sorely missed at Rogue Towers for all the energy and creativity that he brings, but we understand the draw of pastures new, and we wish him all the best in whatever he pursues next, he will excel, no doubt.”
Taylor continued, “Since joining in 2019 we have signed 13 directors to the roster, launched a whole new look and feel for Rogue, increased the production staff tenfold, and, under the remit of Charlie Roberson, launched REBEL--our emerging talent platform. Rogue has also funded and produced three multi-award-winning short films, and has a feature in development.
“Rogue 2025 is in excellent shape and as we bid farewell to the one and only... Read More