This :30 takes us to a vast parking lot in front of a massive nondescript retail outlet, perhaps a grocery store. The star is a Mini Cooper which is invading what the resident shopping carts believe to be their turf. Carts mercilessly bang into an overturned automobile from which smoke billows. And now these operator-less carts see fresh meat: the Mini Cooper.
What ensues is a relentless pursuit of assorted shopping carts looking to inflict damage on the Mini Cooper but to no avail. Through deft maneuvering by its driver, the Mini Cooper eludes the marauding carts, causing them to bang in to each other or another parked car. The rest of the carts are generally run ragged and figuratively die of exhaustion.
Once the final cart is conquered, the Mini Cooper is parked and the driver gets out to shop, secure that his beloved car will stay unscathed.
The :30 was directed by Geordie Stephens of bicoastal Tool of North America for Butler, Shine, Stern & Partners in Sausalito, Calif.
The agency team included executive creative director John Butler, associate creative director Steve Mapp, exec producer Adrienne Cummins and senior producer Kat Friis, with director Stephens also contributing as a creative.
Jennifer Siegel and Brian Latt exec produced for Tool with Joby Ochsner serving as line producer. The DP was Richard Henkels. Production designer was Aron Beroud.
Editor was Christjan Jordan of bicoastal Cosmo Street.
VFX house was Asylum, Santa Monica.
Music composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More