A guy walks out of laundromat, a hamper full of clothes in hand. Suddenly he’s whisked away by a giant, skyscraper-tall creature, with the hamper and scattered clothes all that’s left behind in the street.
Next up is a newsstand which has drawn a crowd of people and a dog. In the blink of an eye, all the people are gone, with just the canine still in view. Again, the larger than life creature is the culprit–a closer look reveals this body to be comprised of hundreds, if not thousands of people who have been swept away as if irresistibly magnetized to its frame.
More victims are in the offing, including folks gathered for a rooftop barbecue. But as the ever growing being lumbers through the city, sucking up all humanity in its wake, its doom is about to be met around the corner. Nestled there is a corner bar/cafe in which people are drinking Miller Lite.
Upon seeing the Miller Lite, our original laundromat guy say, “You know, actually I’ll have a Miller Lite.” Once he utters that request, he breaks free to rejoin the human race. Others follow suit and the other worldly creature is dismantled person by person out of existence.
A voiceover explains, “There are those who stick with the crowd and there are those who go for more–more taste, never watered down. Miller Lite. Good call.”
“Break From the Crowd” was directed by Zack Snyder of bicoastal/international Believe Media for Crispin Porter+Bogusky, Miami. Method Studios, Santa Monica did the visual effects.
Gerard Cantor exec produced for Believe with Kendall Henry serving as producer. The DP was Matt Mania.
The agency team included chief creative officer Alex Bogusky, creative directors Tim Roper and Paul Keister, associate creative director/copywriter Mike Howard, associate creative director/art director Kevin Koller and exec producer Matt Bonin.
Editor was Noah Herzog of Rock Paper Scissors, Los Angeles.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More