A guy walks out of laundromat, a hamper full of clothes in hand. Suddenly he’s whisked away by a giant, skyscraper-tall creature, with the hamper and scattered clothes all that’s left behind in the street.
Next up is a newsstand which has drawn a crowd of people and a dog. In the blink of an eye, all the people are gone, with just the canine still in view. Again, the larger than life creature is the culprit–a closer look reveals this body to be comprised of hundreds, if not thousands of people who have been swept away as if irresistibly magnetized to its frame.
More victims are in the offing, including folks gathered for a rooftop barbecue. But as the ever growing being lumbers through the city, sucking up all humanity in its wake, its doom is about to be met around the corner. Nestled there is a corner bar/cafe in which people are drinking Miller Lite.
Upon seeing the Miller Lite, our original laundromat guy say, “You know, actually I’ll have a Miller Lite.” Once he utters that request, he breaks free to rejoin the human race. Others follow suit and the other worldly creature is dismantled person by person out of existence.
A voiceover explains, “There are those who stick with the crowd and there are those who go for more–more taste, never watered down. Miller Lite. Good call.”
“Break From the Crowd” was directed by Zack Snyder of bicoastal/international Believe Media for Crispin Porter+Bogusky, Miami. Method Studios, Santa Monica did the visual effects.
Gerard Cantor exec produced for Believe with Kendall Henry serving as producer. The DP was Matt Mania.
The agency team included chief creative officer Alex Bogusky, creative directors Tim Roper and Paul Keister, associate creative director/copywriter Mike Howard, associate creative director/art director Kevin Koller and exec producer Matt Bonin.
Editor was Noah Herzog of Rock Paper Scissors, Los Angeles.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More