A guy walks out of laundromat, a hamper full of clothes in hand. Suddenly he’s whisked away by a giant, skyscraper-tall creature, with the hamper and scattered clothes all that’s left behind in the street.
Next up is a newsstand which has drawn a crowd of people and a dog. In the blink of an eye, all the people are gone, with just the canine still in view. Again, the larger than life creature is the culprit–a closer look reveals this body to be comprised of hundreds, if not thousands of people who have been swept away as if irresistibly magnetized to its frame.
More victims are in the offing, including folks gathered for a rooftop barbecue. But as the ever growing being lumbers through the city, sucking up all humanity in its wake, its doom is about to be met around the corner. Nestled there is a corner bar/cafe in which people are drinking Miller Lite.
Upon seeing the Miller Lite, our original laundromat guy say, “You know, actually I’ll have a Miller Lite.” Once he utters that request, he breaks free to rejoin the human race. Others follow suit and the other worldly creature is dismantled person by person out of existence.
A voiceover explains, “There are those who stick with the crowd and there are those who go for more–more taste, never watered down. Miller Lite. Good call.”
“Break From the Crowd” was directed by Zack Snyder of bicoastal/international Believe Media for Crispin Porter+Bogusky, Miami. Method Studios, Santa Monica did the visual effects.
Gerard Cantor exec produced for Believe with Kendall Henry serving as producer. The DP was Matt Mania.
The agency team included chief creative officer Alex Bogusky, creative directors Tim Roper and Paul Keister, associate creative director/copywriter Mike Howard, associate creative director/art director Kevin Koller and exec producer Matt Bonin.
Editor was Noah Herzog of Rock Paper Scissors, Los Angeles.
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More