A guy walks out of laundromat, a hamper full of clothes in hand. Suddenly he’s whisked away by a giant, skyscraper-tall creature, with the hamper and scattered clothes all that’s left behind in the street.
Next up is a newsstand which has drawn a crowd of people and a dog. In the blink of an eye, all the people are gone, with just the canine still in view. Again, the larger than life creature is the culprit–a closer look reveals this body to be comprised of hundreds, if not thousands of people who have been swept away as if irresistibly magnetized to its frame.
More victims are in the offing, including folks gathered for a rooftop barbecue. But as the ever growing being lumbers through the city, sucking up all humanity in its wake, its doom is about to be met around the corner. Nestled there is a corner bar/cafe in which people are drinking Miller Lite.
Upon seeing the Miller Lite, our original laundromat guy say, “You know, actually I’ll have a Miller Lite.” Once he utters that request, he breaks free to rejoin the human race. Others follow suit and the other worldly creature is dismantled person by person out of existence.
A voiceover explains, “There are those who stick with the crowd and there are those who go for more–more taste, never watered down. Miller Lite. Good call.”
“Break From the Crowd” was directed by Zack Snyder of bicoastal/international Believe Media for Crispin Porter+Bogusky, Miami. Method Studios, Santa Monica did the visual effects.
Gerard Cantor exec produced for Believe with Kendall Henry serving as producer. The DP was Matt Mania.
The agency team included chief creative officer Alex Bogusky, creative directors Tim Roper and Paul Keister, associate creative director/copywriter Mike Howard, associate creative director/art director Kevin Koller and exec producer Matt Bonin.
Editor was Noah Herzog of Rock Paper Scissors, Los Angeles.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More