As we enter Super Bowl weekend, here’s a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast.
Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations. Saatchi & Saatchi New York has created an initiative whereby Miller takes a stand against “fancy pants” Super Sunday commercials and turns over its Big Game ad time to four small businesses. The :30 will feature the owners of Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, Ariz. as well as Miller High Life’s very own no-nonsense delivery man.
Setting the stage for that Feb. 7th debut is this teaser spot introducing the initiative, giving viewers a heads-up to watch for Miller High Life’s spot which champions regular everyday people and their small businesses, keeping in line with the brand’s long-running campaign expressing appreciation for hard-working Americans
Harold Einstein of Station Film directed this “Initiative” teaser for Saatchi. Editor was Chuck Willis of The Cutting Room.
The Saatchi team consisted of chief creative officer Gerry Graf, creative director/art director Ralph Watson, creative director/copywriter Dan Kelleher, executive producer David Perry, producer Diane Burton and senior integrated producer John Swartz.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More