As we enter Super Bowl weekend, here’s a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast.
Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations. Saatchi & Saatchi New York has created an initiative whereby Miller takes a stand against “fancy pants” Super Sunday commercials and turns over its Big Game ad time to four small businesses. The :30 will feature the owners of Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, Ariz. as well as Miller High Life’s very own no-nonsense delivery man.
Setting the stage for that Feb. 7th debut is this teaser spot introducing the initiative, giving viewers a heads-up to watch for Miller High Life’s spot which champions regular everyday people and their small businesses, keeping in line with the brand’s long-running campaign expressing appreciation for hard-working Americans
Harold Einstein of Station Film directed this “Initiative” teaser for Saatchi. Editor was Chuck Willis of The Cutting Room.
The Saatchi team consisted of chief creative officer Gerry Graf, creative director/art director Ralph Watson, creative director/copywriter Dan Kelleher, executive producer David Perry, producer Diane Burton and senior integrated producer John Swartz.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More