As we enter Super Bowl weekend, here’s a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast.
Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations. Saatchi & Saatchi New York has created an initiative whereby Miller takes a stand against “fancy pants” Super Sunday commercials and turns over its Big Game ad time to four small businesses. The :30 will feature the owners of Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, Ariz. as well as Miller High Life’s very own no-nonsense delivery man.
Setting the stage for that Feb. 7th debut is this teaser spot introducing the initiative, giving viewers a heads-up to watch for Miller High Life’s spot which champions regular everyday people and their small businesses, keeping in line with the brand’s long-running campaign expressing appreciation for hard-working Americans
Harold Einstein of Station Film directed this “Initiative” teaser for Saatchi. Editor was Chuck Willis of The Cutting Room.
The Saatchi team consisted of chief creative officer Gerry Graf, creative director/art director Ralph Watson, creative director/copywriter Dan Kelleher, executive producer David Perry, producer Diane Burton and senior integrated producer John Swartz.
Oscar Nominees Gather For Cocktails, Dinner and The Annual Class Picture
Five days before the Academy Awards, nearly every nominee gathered for a cocktail reception, dinner and class picture shoot that served as an Oscars orientation.
The event Tuesday night at the Academy Museum of Motion Pictures was a stand-in for the annual Oscars luncheon usually held about a month earlier but scrubbed because of the Southern California wildfires.
With the voting over and winners determined, contenders got chummy and the mood was cheerful. Best actress favorites Mikey Madison and Demi Moore hugged and chatted. So did best actor front-runners Timothรฉe Chalamet and Adrien Brody.
"Everyone say Oscar nominee!" best actress nominee Cynthia Erivo shouted gleefully from the front row of the museum's David Geffen Theater, where the dozens of nominees sat for their group picture.
Clustered in front with Erivo were three best supporting actress nominees: her "Wicked" castmate Ariana Grande, Monica Barbaro of "A Complete Unknown" and Zoe Saldaรฑa of "Emilia Perez" along with Madison, nominated for "Anora." The five women stood in a circle and talked happily together after the photo, and kept the conversation going as they descended the stairs together to dinner.
In the back of the theater, a trio of best actor nominees sat together: Sebastian Stan of "The Apprentice," Colman Domingo of "Sing Sing" and Brody, of "The Brutalist."
After the photo was taken, Academy President Janet Yang gave the orientation presentation, reminding everyone that the 97th Academy Awards will be held Sunday.
She greeted first-time nominees and acknowledged there were also some with more than one.
Denis Villeneuve, director of "Dune: Part 2" and a four-time nominee, raised his hand. Sixteen-time best original song nominee... Read More