As we enter Super Bowl weekend, here’s a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast.
Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations. Saatchi & Saatchi New York has created an initiative whereby Miller takes a stand against “fancy pants” Super Sunday commercials and turns over its Big Game ad time to four small businesses. The :30 will feature the owners of Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, Ariz. as well as Miller High Life’s very own no-nonsense delivery man.
Setting the stage for that Feb. 7th debut is this teaser spot introducing the initiative, giving viewers a heads-up to watch for Miller High Life’s spot which champions regular everyday people and their small businesses, keeping in line with the brand’s long-running campaign expressing appreciation for hard-working Americans
Harold Einstein of Station Film directed this “Initiative” teaser for Saatchi. Editor was Chuck Willis of The Cutting Room.
The Saatchi team consisted of chief creative officer Gerry Graf, creative director/art director Ralph Watson, creative director/copywriter Dan Kelleher, executive producer David Perry, producer Diane Burton and senior integrated producer John Swartz.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More