What’s more rude than eating a McDonald’s Filet-O-Fish sandwich in front of someone who doesn’t have one? How about eating one in front of a fish.
That’s the premise of this offbeat spot in which a guy is sitting in his garage/workshop chomping on a Filet-O-Fish. Suddenly a plastic singing fish mounted on a wall–the gag novelty item that has become well known–comes to life and instead of singing “Don’t Worry, Be Happy,” belts out a song with lyrics that include: “Gimme back that Filet-O-Fish, gimme that Fish.”
A buddy/next door neighbor then walks into the garage to return a power tool and looks in disbelief at the singing fish, who continues, “What if that were you hanging up on this wall? If it were you in this sandwich, you wouldn’t be laughing at all.”
After a brief stare-down between the neighbor and the fish, the latter lets out a sigh and stops singing.
An end tag carries the McDonald’s logo, accompanied by the “I’m Lovin’ It” slogan.
“Singing Fish” was directed by Brendan Gibbons of bicoastal/international Station Film for Arnold Worldwide, Boston.
The Arnold team included chief creative officer Pete Favat, creative director Chris Edwards, art director Kristen Landgrebe, copywriter Pete Harvey and producer Sean Vernaglia.
Tom Rossano produced for Station. The DP was Jo Willems.
Editor was Collin Cameron of Accomplice, Boston.
Music company was Pulse Music.
Mike Secher of Soundtrack Boston was the recording engineer.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More