What’s more rude than eating a McDonald’s Filet-O-Fish sandwich in front of someone who doesn’t have one? How about eating one in front of a fish.
That’s the premise of this offbeat spot in which a guy is sitting in his garage/workshop chomping on a Filet-O-Fish. Suddenly a plastic singing fish mounted on a wall–the gag novelty item that has become well known–comes to life and instead of singing “Don’t Worry, Be Happy,” belts out a song with lyrics that include: “Gimme back that Filet-O-Fish, gimme that Fish.”
A buddy/next door neighbor then walks into the garage to return a power tool and looks in disbelief at the singing fish, who continues, “What if that were you hanging up on this wall? If it were you in this sandwich, you wouldn’t be laughing at all.”
After a brief stare-down between the neighbor and the fish, the latter lets out a sigh and stops singing.
An end tag carries the McDonald’s logo, accompanied by the “I’m Lovin’ It” slogan.
“Singing Fish” was directed by Brendan Gibbons of bicoastal/international Station Film for Arnold Worldwide, Boston.
The Arnold team included chief creative officer Pete Favat, creative director Chris Edwards, art director Kristen Landgrebe, copywriter Pete Harvey and producer Sean Vernaglia.
Tom Rossano produced for Station. The DP was Jo Willems.
Editor was Collin Cameron of Accomplice, Boston.
Music company was Pulse Music.
Mike Secher of Soundtrack Boston was the recording engineer.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More