What’s more rude than eating a McDonald’s Filet-O-Fish sandwich in front of someone who doesn’t have one? How about eating one in front of a fish.
That’s the premise of this offbeat spot in which a guy is sitting in his garage/workshop chomping on a Filet-O-Fish. Suddenly a plastic singing fish mounted on a wall–the gag novelty item that has become well known–comes to life and instead of singing “Don’t Worry, Be Happy,” belts out a song with lyrics that include: “Gimme back that Filet-O-Fish, gimme that Fish.”
A buddy/next door neighbor then walks into the garage to return a power tool and looks in disbelief at the singing fish, who continues, “What if that were you hanging up on this wall? If it were you in this sandwich, you wouldn’t be laughing at all.”
After a brief stare-down between the neighbor and the fish, the latter lets out a sigh and stops singing.
An end tag carries the McDonald’s logo, accompanied by the “I’m Lovin’ It” slogan.
“Singing Fish” was directed by Brendan Gibbons of bicoastal/international Station Film for Arnold Worldwide, Boston.
The Arnold team included chief creative officer Pete Favat, creative director Chris Edwards, art director Kristen Landgrebe, copywriter Pete Harvey and producer Sean Vernaglia.
Tom Rossano produced for Station. The DP was Jo Willems.
Editor was Collin Cameron of Accomplice, Boston.
Music company was Pulse Music.
Mike Secher of Soundtrack Boston was the recording engineer.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More