It’s a typical slice of seemingly mundane life. Son comes home only to feel a bit nervous when he sees his report card is in the hands of his father. Mom is off in the kitchen. Dad seems a bit perturbed at first only to soon reveal that all is well–his son has straight A’s. So as a reward, he takes the lad to McDonald’s.
What makes this story different, though, is that this is a family of bears. The enormous papa bear and his son head off from their cave to McDonald’s where they find a human family in their car, having just gotten their food.
They at first see the cute cub who serves as a diversion while papa bear sneaks up to the driver’s side, lets out a fierce growl and begins rocking the automobile back and forth. The folks run for their lives, leaving behind their McDonald’s goodies. Papa and son bear feast on their “happy meal.” Once finished, papa bear turns the empty car upside down, shaking loose a french fry which falls to the ground, capping off his son’s reward for being a good student.
Bryan Buckley of Hungry Man directed the spot for Leo Burnett, Chicago.
Editor was Chris Franklin of Big Sky Editorial.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More