It’s a typical slice of seemingly mundane life. Son comes home only to feel a bit nervous when he sees his report card is in the hands of his father. Mom is off in the kitchen. Dad seems a bit perturbed at first only to soon reveal that all is well–his son has straight A’s. So as a reward, he takes the lad to McDonald’s.
What makes this story different, though, is that this is a family of bears. The enormous papa bear and his son head off from their cave to McDonald’s where they find a human family in their car, having just gotten their food.
They at first see the cute cub who serves as a diversion while papa bear sneaks up to the driver’s side, lets out a fierce growl and begins rocking the automobile back and forth. The folks run for their lives, leaving behind their McDonald’s goodies. Papa and son bear feast on their “happy meal.” Once finished, papa bear turns the empty car upside down, shaking loose a french fry which falls to the ground, capping off his son’s reward for being a good student.
Bryan Buckley of Hungry Man directed the spot for Leo Burnett, Chicago.
Editor was Chris Franklin of Big Sky Editorial.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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