It’s a typical slice of seemingly mundane life. Son comes home only to feel a bit nervous when he sees his report card is in the hands of his father. Mom is off in the kitchen. Dad seems a bit perturbed at first only to soon reveal that all is well–his son has straight A’s. So as a reward, he takes the lad to McDonald’s.
What makes this story different, though, is that this is a family of bears. The enormous papa bear and his son head off from their cave to McDonald’s where they find a human family in their car, having just gotten their food.
They at first see the cute cub who serves as a diversion while papa bear sneaks up to the driver’s side, lets out a fierce growl and begins rocking the automobile back and forth. The folks run for their lives, leaving behind their McDonald’s goodies. Papa and son bear feast on their “happy meal.” Once finished, papa bear turns the empty car upside down, shaking loose a french fry which falls to the ground, capping off his son’s reward for being a good student.
Bryan Buckley of Hungry Man directed the spot for Leo Burnett, Chicago.
Editor was Chris Franklin of Big Sky Editorial.
Curatorial Committee Roster Is Set For The 2025 AICP Post Awards
The AICP has set the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of postproduction crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards chairperson James Razzall, U.S. president of advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards--which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards--is Wednesday, March 5. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explained Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continued. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work... Read More