Unilever and DDB Paris have launched a global brand campaign for Lipton Yellow Label. The integrated campaign has rolled out in more than 20 markets worldwide, including Turkey, Russia, Poland, Chile, Australia and Japan.
The campaign captures the moments of inspiration a cup of Lipton Yellow Label Tea can stimulate through clarity of mind.
The launch spot “Lalo”–directed by Noam Murro of Biscuit Filmworks, Los Angeles–features the composer Lalo Schifrin at his piano in 1966 as he composes a music score and sips a cup of tea. We see him scribbling and tinkering with the evolving score which plays out as an orchestra in his head, forming and de-forming as he gradually evolves the score and instrumentation until, finally, he arrives at the famous theme tune for Mission Impossible.
Black tea contains a unique, neurologically-active amino acid Theanine that maintains mental clarity and focus. Or as the campaign tells it “Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.”
Biscuit and Les Télécréateurs, Paris, teamed to produce the spot, with production services provided by Bohemian Pictures in the Czech Republic.
The DP was Simon Duggan.
Editor was Joe Guest.
Murro worked closely with Peter Raeburn and the Soundtree Music team to create the music score representing Lalo Schifrin’s evolving Mission Impossible score and thoughts, and brought the idea to life over a four-day shoot in Prague.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More