Unilever and DDB Paris have launched a global brand campaign for Lipton Yellow Label. The integrated campaign has rolled out in more than 20 markets worldwide, including Turkey, Russia, Poland, Chile, Australia and Japan.
The campaign captures the moments of inspiration a cup of Lipton Yellow Label Tea can stimulate through clarity of mind.
The launch spot “Lalo”–directed by Noam Murro of Biscuit Filmworks, Los Angeles–features the composer Lalo Schifrin at his piano in 1966 as he composes a music score and sips a cup of tea. We see him scribbling and tinkering with the evolving score which plays out as an orchestra in his head, forming and de-forming as he gradually evolves the score and instrumentation until, finally, he arrives at the famous theme tune for Mission Impossible.
Black tea contains a unique, neurologically-active amino acid Theanine that maintains mental clarity and focus. Or as the campaign tells it “Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.”
Biscuit and Les Télécréateurs, Paris, teamed to produce the spot, with production services provided by Bohemian Pictures in the Czech Republic.
The DP was Simon Duggan.
Editor was Joe Guest.
Murro worked closely with Peter Raeburn and the Soundtree Music team to create the music score representing Lalo Schifrin’s evolving Mission Impossible score and thoughts, and brought the idea to life over a four-day shoot in Prague.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More