This spot thrusts us into the immediate aftermath of a car accident. We see a deer crossing the road and a wrecked vehicle, the driver obviously having swerved to avoid the animal before hitting a huge roadside boulder.
As a female passenger gets out of the vehicle, the driver opens the tailgate of the hatchback and tugs on what appears to be a spare tire. It turns out the tire the driver is pulling on is attached to a spare brand new identical hatchback car which he pulls out of the wrecked vehicle’s trunk.
A voiceover relates, “An accident doesn’t have to slow you down. From new car replacement and guaranteed repairs to accident forgiveness, we do all we can to help you move on. Liberty Mutual car insurance.”
The new “spare” hatchback drives off, leaving the wrecked car behind.
The Stylewar collective of production house Smuggler directed “Trunk” for Hill Holliday, Boston. Barry Peterson was the DP.
The creative team at Hill Holliday included creative director Kevin Moehlenkamp, group creative directors Rob Rich and Ernie Schenck, art director Mike Shaughnessy, copywriter Scott Noble, and producer Alex Vainstein.
The visual effects house was The Mill LA. Robert Sethi served as CG supervisor with Chris Knight the 2D supervisor/lead Flame artist, and Asher Edwards the post producer. Fergus McCall of The Mill, New York, was the colorist.
Editor was Andre Betz of Bug Editorial, New York.
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More