This spot thrusts us into the immediate aftermath of a car accident. We see a deer crossing the road and a wrecked vehicle, the driver obviously having swerved to avoid the animal before hitting a huge roadside boulder.
As a female passenger gets out of the vehicle, the driver opens the tailgate of the hatchback and tugs on what appears to be a spare tire. It turns out the tire the driver is pulling on is attached to a spare brand new identical hatchback car which he pulls out of the wrecked vehicle’s trunk.
A voiceover relates, “An accident doesn’t have to slow you down. From new car replacement and guaranteed repairs to accident forgiveness, we do all we can to help you move on. Liberty Mutual car insurance.”
The new “spare” hatchback drives off, leaving the wrecked car behind.
The Stylewar collective of production house Smuggler directed “Trunk” for Hill Holliday, Boston. Barry Peterson was the DP.
The creative team at Hill Holliday included creative director Kevin Moehlenkamp, group creative directors Rob Rich and Ernie Schenck, art director Mike Shaughnessy, copywriter Scott Noble, and producer Alex Vainstein.
The visual effects house was The Mill LA. Robert Sethi served as CG supervisor with Chris Knight the 2D supervisor/lead Flame artist, and Asher Edwards the post producer. Fergus McCall of The Mill, New York, was the colorist.
Editor was Andre Betz of Bug Editorial, New York.
Director Ayse Altinok Joins Good Times For U.S. Commercial Representation
Director and writer Ayse Altinok has joined commercial production company Good Times for U.S. representation. Altinok has directed campaigns for Nike, Horizon Milk, Larabar, Jose Cuervo, Unilever, Mavi Jeans, Boots, Lumene, and more.
A former art director at Wieden + Kennedy in Amsterdam and Portland, she approaches each project with careful consideration, analyzing the end goal as a first step and uncovering meaningful moments along the way. Her work features a cinematic, dreamlike quality and elevated aesthetic.
“Having the right chemistry and karma is very powerful and that’s what attracted me to Good Times, and also timing,” said Altinok. “It’s a place where I can continue to push myself as a filmmaker and try new things, whether it’s for a traditional commercial spot or a high concept art project and everything in between.”
“I’ve worked with Ayse for 20 years and she’s super talented. She’s great at finding gems in stories that would otherwise be overlooked, and her aesthetic is phenomenal,” noted Bernadette Spear, executive producer at Good Times. “She can also empathize with creatives, because she’s lived in that world and understands what our clients face and knows how to support their vision.”
Throughout her career, Altinok’s work has won many industry accolades, including awards from The One Show, Clio, Art Directors Club, AICP, and the ANDYs. In 2016, she was nominated for a D&AD Next Director Award for her short film A Day at the Mall Reminds Me of America, a motion poem. Her first short film, 2009’s Hortum was an official selection of 11 film festivals worldwide and won the Special Jury Prize for Best Drama at the Amsterdam Film Festival.
Outside of her short... Read More