This spot opens on the somber scene of a young girl in a hospital bed, accompanied by the sound of a vital signs monitor beeping as if her condition has worsened.
A team of doctors, nurses and technicians descend upon the room, at first we assume to tend to this seriously ill child. But instead they begin converting the sterile hospital room into her cozy bedroom at home, replete with bulletin board, computer, end table and even a telescope. Dad comes in and tucks his sleeping daughter in.
A voiceover relates, “Most vehicles can help protect you during an accident. We prefer to help you avoid one altogether.”
As the camera focuses on a 2008 Lexus RX, the voiceover identifies the vehicle which has “14 actively safe features.” A website address, ActivelySafe.com appears on screen for those who care to learn more.
“Hospital” is part of a two-spot package directed by Nicolai Fuglsig of bicoastal/international MJZ for Team One, El Segundo, Calif.
The Team one ensemble consisted of creative director Chris Graves, copywriter Dave Horton, art director Kevin Smith and producer Jennifer Weinberg.
The DP was Salvatore Totino. West Hollywood-based A52 handled visual effects which entailed some beauty clean-up and the seamless combination of multiple telecine passes.
Editor was Rob Van of Butcher Edit, Santa Monica.
Updated Hollywood Awards Calendar–As Impacted By The Wildfires
Hollywood's awards season has all but come to a rare halt as the wildfires continue to disrupt life and work in the Los Angeles area. There are near daily updates from the Hollywood guilds and organizations that put on awards shows as the industry navigates the ongoing crisis.
Here's an overview of the major upcoming awards shows, from the Oscars to the Grammys, including updated dates for nominations.
Academy Award nominations
Jan. 23
The Oscar nominations have been twice-delayed — they were initially slated for Jan. 17, then Jan. 19, before being delayed again. The delay in the announcement accommodates an extended voting deadline, as many Academy members have been affected by the wildfires.
The nominations will be announced via a "virtual presentation," eschewing press on site.
Grammy Awards
Feb. 2
By virtue of announcing their nominations back in November, the Grammys' schedule has largely been unaffected by the wildfires. Some auxiliary events have been canceled, though — Universal Music Group nixed all related events, including its Artist Showcase and after-party, saying it would redirect those resources to wildfire recovery aid.
The Grammys will be broadcast live on CBS; a host has yet to be announced.
Critics Choice Awards
Feb. 7
Originally slated for Jan. 12, the awards have been delayed twice. They will take place at the Barker Hangar in Santa Monica, only miles from the Pacific Palisades neighborhood where fire was raging.
The awards will be broadcast live on E!, hosted by Chelsea Handler.
Producers and Directors Guild awards