A man takes his bag of golf clubs out of his Lexus SUV and hits the links. He sees other similarly attired men practicing their drives at an upscale country club golf course.
However, we don’t see the other guys’ faces until our protagonist tees up the ball and looks back to see a line of familiar faces–all his. One guy shanks his drive to the left, another bounces it but a few feet off the tee. As our main man lines up his shot for what proves to be a long drive onto the green, a super appears on screen which simply reads, “Which golfer will you be?”
This is followed by another super, which toasts the quest for perfection: “To the pursuit.”
A Lexus end tag carries the long-running slogan, “The pursuit of perfection,” noting that Lexus is a proud sponsor of the U.S. Open golf tournament.
Rob Groenwald of Boxer Films, Los Angeles, directed “Best” as well as two other post in this Lexus campaign for Team One Advertising, El Segundo, Calif.
The Team One ensemble consisted of executive creative director Chris Graves, associae creative director James Hendry, executive producer Jack Epsteen and producer Leah Bohl.
John Clark executive produced for Boxer, with John Quinn and Maeliosa Tiernan serving as producers. The DP was Seamus McGovern.
Editor was Pedram Torbati of B17 Editorial, Los Angeles. Visual effects house was The Orphanage, San Francisco. Music was composed by Nate Morgan of Elias Arts, bicoastal.
A “Wicked” Welcome From The National Board of Review
Days after "Wicked" went home from the Golden Globes with a single award for box office achievement, the National Board of Review Awards held space for the smash hit musical, celebrating its cast and director in the New York group's annual gala Tuesday. The untelevised but starry NBR Awards were a chance for many of the nominees who didn't win Sunday to trot out their would-be acceptance speeches, including Daniel Craig and Nicole Kidman. Accepting the award for best actress for her performance in the erotic thriller "Babygirl," Kidman celebrated by chugging a glass of milk, a nod to some of the film's kinky sex games. After finishing, Kidman triumphantly announced "Good girl!" and left the stage. It also was an opportunity for some jabs at the Globes. "Isn't this room just a little bit classier than the Beverly Hilton?" quipped presenter Christine Baranski, looking around the elegant marble-columned midtown venue, Cipriani's. Others were less impressed by the old-school New York vibe. "The bathroom attendant, that shouldn't exist anymore," Kieran Culkin said during a typically free-form acceptance speech for best supporting actor for his role in "A Real Pain." The night belonged to Jon M. Chu's "Wicked." The musical was the board's pick for best film, best director for Chu and a special award for the creative collaboration of Cynthia Erivo and Ariana Grande. The two, in back-and-forth remarks, continued their mutual praise of each other. "Also you're welcome," added Grande. "I truly think you would have murdered anyone else." "Probably true," responded Erivo. Chu, who was introduced by Lin-Manuel Miranda, used the moment to reflect on his yearslong journey with "Wicked," which will be followed by an already-shot part two due out this... Read More