In some respects, it feels like we’ve been thrust into a Norman Rockwell painting on the 4th of July. We are in broad daylight with people carrying lawn chairs and picnic baskets, kids pulling a red wagon, all congregating around a field. What appears odd is that many of the people are carrying bowls of varied sizes.
We see a farmer pull a potato from the ground while in the midst of the giant potato field surrounded by the congregants. Suddenly, though, it’s as if he’s in a minefield as potato after potato explodes from the ground, launching skyward like rockets, leaving behind a trail of smoke.
The potatoes explode high in the sky, raining down in the form of potato chips. So that’s why those folks are holding bowls. These festive fireworks are happening in the light of day–no need to wait until nightfall to enjoy the show.
A parting tag in which a potato turns into chips and then into the Lay’s logo is accompanied by a voiceover which reads, “Just potatoes, all natural oil and a dash of salt.”
“Fireworks” was directed by Mike Long of Suneeva, Toronto, for agency Juniper Park, Toronto.
The Juniper Park team included chief creative officers Terry Drummond, Alan Madill and Barry Quinn, copywriter Andy Linardatos, art director Hylton Mann and executive producer Janice Bisson.
The DP was Stephen Blackman.
Animation was done by The Mill, New York.
Editor was Griff Henderson of School, Toronto.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More