The tug of war between good and bad–like the classic scenario of the devil on one shoulder, an angel on the other telling us what to do–is the gist of this spot. However, the halo-wearing good guy shows up late in the game and offers an unexpected take on morality–or the lack thereof.
We open on a plane with two buddies seated side by side. “When we hit the ground, we are going for it–wish you hadn’t checked your bags,” says the guy at the window seat. He turns to reveal two short horns coming out of his forehead.
Next, our pals are perched in a balcony, looking down at the Vegas cityscape and night life. “We’re like the Huns,” says the man with horns. “This is all for the taking, all for the pillaging–but in a nice way.”
The guys are then at a restaurant booth, with the devilish chap, now wearing a red shirt, telling his innocent, standoffish buddy, “Trust me. I have your best interests at heart.” Flames rise from an open kitchen grill in the background, and appear to be coming out from the devil guy’s head.
Our next look at the devil man has him in a dramatic change of attire–a bright red suit as he talks to two girls, undoubtedly trying to hit on them.
We’re then taken poolside where our buddies are seated next to one another in chaise lounges. The devil-make-care man is wearing red swimming trunks and tells his friend, “This is my vacation too. Don’t bring me down.”
The spot shifts to the two gents sitting in front of the water fountain show at the Bellagio hotel. Again, the devil is doing all the talking, looking to corrupt his pal. “I’d give my horns to be in your shoes…maybe not your shoes, something more expensive and exotic skinned.”
Finally the quiet man gets to talk, upon being invited by the devil to discuss his feelings. The nice guy starts to do just that only to find that the red suited lothario has taken off to put the moves on a lovely lass who just walked by them.
The guys reunite with the devil triumphantly holding a piece of paper on which is written the girl’s phone number. But a burst of flame emanates from his hand, burning the paper beyond recognition. “That’s how hot she is,” offers the devil in explanation.
Finally we see the good guy talking it up with a girl at a bar. The devil is with a lady on the dance floor and gestures over to his bud to close the deal. The good guy is reluctant but then another voice chimes in from an adjoining room. Turns out it’s a male angel, replete with halo–except he’s seated between two hot women.
The angel advises the good guy, “Hey buddy, listen to him,” pointing to the devil. “We go back.”
An end tag carries the now classic slogan, “What happens here, stays here,” making a tongue-in-cheek case for visiting Vegas.
“Good Will” was directed by David Shane of bicoastal/international Hungry Man for R&R Partners, Las Vegas.
The R&R team consisted of executive creative director Daniel Russ, creative director Arnie DiGeorge, copywriter Tony Marin, art director Glen Scott and producer Dustin Oliver.
Caroline Gibney was head of production for Hungry Man with Ken Licata serving as producer. The DP was Eric Treml.
Editor was Tiffany Burchard of FilmCore, Santa Monica.
“Mufasa: The Lion King” and “Sonic 3” Rule Box Office For 1st Weekend Of 2025
The Walt Disney Co.'s "Mufasa: The Lion King" claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.
The photorealistic "Lion King" prequel earned $23.8 million in its third weekend, according to studio estimates Sunday. Paramount's "Sonic the Hedgehog 3," which has dominated the past two weekends, wasn't far behind.
"Sonic 3" stayed close with a 3-day estimate of $21.2 million, bringing its total domestic earnings to $187.5 million and helping the overall franchise cross $1 billion worldwide. "Mufasa's" running total is slightly less, with $169.2 million.
In third place, Focus Features' "Nosferatu" remake defied the fate of so many of its genre predecessors and fell only 39% in its second weekend. Horror films typically fall sharply after the first weekend and anything less than a 50% decline is notable. "Nosferatu," which added 140 screens, claimed $13.2 million in ticket sales, bringing its running total to $69.4 million since its Christmas debut. The film, directed by Robert Eggers, already surpassed its reported production budget of $50 million, though that figure does not account for marketing and promotion expenses).
No new wide releases opened this weekend, leaving the box office top 10 once again to holdovers from previous weeks. Several have been in theaters since Thanksgiving. One of those, "Moana 2," claimed the No. 4 spot for Disney in its sixth weekend in theaters. The animated sequel earned another $12.4 million, bumping its global total to $960.5 million.
The Bob Dylan biopic "A Complete Unknown," dipped only slightly in its second weekend, bringing in $8.1 million. With $41.7 million total, it's Searchlight's highest grossing film since Disney acquired the company in... Read More