The tug of war between good and bad–like the classic scenario of the devil on one shoulder, an angel on the other telling us what to do–is the gist of this spot. However, the halo-wearing good guy shows up late in the game and offers an unexpected take on morality–or the lack thereof.
We open on a plane with two buddies seated side by side. “When we hit the ground, we are going for it–wish you hadn’t checked your bags,” says the guy at the window seat. He turns to reveal two short horns coming out of his forehead.
Next, our pals are perched in a balcony, looking down at the Vegas cityscape and night life. “We’re like the Huns,” says the man with horns. “This is all for the taking, all for the pillaging–but in a nice way.”
The guys are then at a restaurant booth, with the devilish chap, now wearing a red shirt, telling his innocent, standoffish buddy, “Trust me. I have your best interests at heart.” Flames rise from an open kitchen grill in the background, and appear to be coming out from the devil guy’s head.
Our next look at the devil man has him in a dramatic change of attire–a bright red suit as he talks to two girls, undoubtedly trying to hit on them.
We’re then taken poolside where our buddies are seated next to one another in chaise lounges. The devil-make-care man is wearing red swimming trunks and tells his friend, “This is my vacation too. Don’t bring me down.”
The spot shifts to the two gents sitting in front of the water fountain show at the Bellagio hotel. Again, the devil is doing all the talking, looking to corrupt his pal. “I’d give my horns to be in your shoes…maybe not your shoes, something more expensive and exotic skinned.”
Finally the quiet man gets to talk, upon being invited by the devil to discuss his feelings. The nice guy starts to do just that only to find that the red suited lothario has taken off to put the moves on a lovely lass who just walked by them.
The guys reunite with the devil triumphantly holding a piece of paper on which is written the girl’s phone number. But a burst of flame emanates from his hand, burning the paper beyond recognition. “That’s how hot she is,” offers the devil in explanation.
Finally we see the good guy talking it up with a girl at a bar. The devil is with a lady on the dance floor and gestures over to his bud to close the deal. The good guy is reluctant but then another voice chimes in from an adjoining room. Turns out it’s a male angel, replete with halo–except he’s seated between two hot women.
The angel advises the good guy, “Hey buddy, listen to him,” pointing to the devil. “We go back.”
An end tag carries the now classic slogan, “What happens here, stays here,” making a tongue-in-cheek case for visiting Vegas.
“Good Will” was directed by David Shane of bicoastal/international Hungry Man for R&R Partners, Las Vegas.
The R&R team consisted of executive creative director Daniel Russ, creative director Arnie DiGeorge, copywriter Tony Marin, art director Glen Scott and producer Dustin Oliver.
Caroline Gibney was head of production for Hungry Man with Ken Licata serving as producer. The DP was Eric Treml.
Editor was Tiffany Burchard of FilmCore, Santa Monica.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More