The tug of war between good and bad–like the classic scenario of the devil on one shoulder, an angel on the other telling us what to do–is the gist of this spot. However, the halo-wearing good guy shows up late in the game and offers an unexpected take on morality–or the lack thereof.
We open on a plane with two buddies seated side by side. “When we hit the ground, we are going for it–wish you hadn’t checked your bags,” says the guy at the window seat. He turns to reveal two short horns coming out of his forehead.
Next, our pals are perched in a balcony, looking down at the Vegas cityscape and night life. “We’re like the Huns,” says the man with horns. “This is all for the taking, all for the pillaging–but in a nice way.”
The guys are then at a restaurant booth, with the devilish chap, now wearing a red shirt, telling his innocent, standoffish buddy, “Trust me. I have your best interests at heart.” Flames rise from an open kitchen grill in the background, and appear to be coming out from the devil guy’s head.
Our next look at the devil man has him in a dramatic change of attire–a bright red suit as he talks to two girls, undoubtedly trying to hit on them.
We’re then taken poolside where our buddies are seated next to one another in chaise lounges. The devil-make-care man is wearing red swimming trunks and tells his friend, “This is my vacation too. Don’t bring me down.”
The spot shifts to the two gents sitting in front of the water fountain show at the Bellagio hotel. Again, the devil is doing all the talking, looking to corrupt his pal. “I’d give my horns to be in your shoes…maybe not your shoes, something more expensive and exotic skinned.”
Finally the quiet man gets to talk, upon being invited by the devil to discuss his feelings. The nice guy starts to do just that only to find that the red suited lothario has taken off to put the moves on a lovely lass who just walked by them.
The guys reunite with the devil triumphantly holding a piece of paper on which is written the girl’s phone number. But a burst of flame emanates from his hand, burning the paper beyond recognition. “That’s how hot she is,” offers the devil in explanation.
Finally we see the good guy talking it up with a girl at a bar. The devil is with a lady on the dance floor and gestures over to his bud to close the deal. The good guy is reluctant but then another voice chimes in from an adjoining room. Turns out it’s a male angel, replete with halo–except he’s seated between two hot women.
The angel advises the good guy, “Hey buddy, listen to him,” pointing to the devil. “We go back.”
An end tag carries the now classic slogan, “What happens here, stays here,” making a tongue-in-cheek case for visiting Vegas.
“Good Will” was directed by David Shane of bicoastal/international Hungry Man for R&R Partners, Las Vegas.
The R&R team consisted of executive creative director Daniel Russ, creative director Arnie DiGeorge, copywriter Tony Marin, art director Glen Scott and producer Dustin Oliver.
Caroline Gibney was head of production for Hungry Man with Ken Licata serving as producer. The DP was Eric Treml.
Editor was Tiffany Burchard of FilmCore, Santa Monica.
Review: “Novocaine,” A Bloody Action-Comedy From Directors Dan Berk and Robert Olsen
Nathan Caine may not be able to feel pain, as the tagline for the new action-comedy "Novocaine" reads, but the same does not apply to audiences.
Although he doesn't scream when his leg is impaled with an arrow or when he sticks his hand in a vat of frying oil, you might. I certainly did. Out loud. In a theater. With other people. There may have been some phrases uttered entirely involuntarily too. Were other people reacting in the same way, I wonder? I couldn't hear them over my own groans. Hooray for the communal experience, I guess?
This is, in some ways, a film for people who thought John Wick wasn't stabby enough. It delights in the relentless mutilation of its hero, a regular guy (played by Jack Quaid ) with a rare condition that has rendered him immune from feeling any sort of discomfort to bodily harm. Unlike such high concept premises as "Crank," congenital insensitivity to pain analgesia (or CIPA) is actually real. But it's not exactly a superpower, Nate explains. He can still die; it just might be because he hasn't emptied his bladder in many hours. Or because he's accidentally bitten his tongue off eating a sandwich. These are real concerns of his.
His entire existence is devoted to preventing these kinds of crises, mostly through tried-and-true baby proofing techniques like using tennis balls on sharp corners. Like Kelly Ripa before a show, he only consumes "non-chewing food."
Work is stable and dull as an assistant manager at a bank. And dating is out of the question; He spends most of his free time playing online video games. Quaid, even with his two movie star parents, is somehow believable as this cautious introvert, though everything is played with a light touch and a wink. The movie, written by Lars Jacobson and... Read More