This broadcast and cinema :60 directed and shot by Lance Acord of Park Pictures for agency David&Goliath opens on a boy asleep in his car-shaped bed. His closet doors throw open to reveal a city glowing like Oz in the distance. Now awake and beaming with wonder, the boy and his car bed depart the bedroom for the road to town.
En route, he passes rockets launching, buzzing airplanes and darkened forests. The boy then reaches the city, zooming past trolley cars and adults seemingly frozen in time. Crossing the Golden Gate Bridge, he’s accompanied by white stallions and medieval knights, followed by a snow-kissed mountain pass. In the mountains, the boy travels parallel to a train occupied by animals sipping tea in tuxedos and a golden-haired girl. The boy and girl exchange waves, then he speeds headlong into a tunnel, exiting the other side a full-grown man in a 2011 Optima.
As the man races through a real city, the voiceover declares, “No one ever dreamt of driving a midsized sedan– until now.” The man watches a rocket ship blast up into the cosmos as the supers appear on screen for Optima and Kia.
Visual effects house on this surreal trip through San Francisco was d train fx, with music composed by Andrew Feltenstein and John Nau of Beacon Street Studios.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More