This spot directed by the team of dom&nic from Outsider, London, shows how far a mouse will go for a nibble of cheese on toast. The commercial exhorts the irresistible flavor of Kerry LowLow’s low fat cheese with an acrobatic super stunt mouse defying thousands of mouse traps. The spot was produced by Jo Charlesworth at Fallon, London, and John Madsen at Outsider, with MPC creating the fully CG mouse and 50,000 traps.
MPC’s proprietary tools played a vital role on the successful development on the spot and the Nuke Compositing system brought it all together.
The directorial duo described the project as being an ultimate test of 3D CGI and MPC to create a convincing photorealistic mouse in a story consisting of two parts. In the first part the mouse had to feel very naturalistic, instinctive and cautious as it attempted to pass through the thousands of traps while in the second part the mouse had to become an acrobatic super stunt-mouse, jumping spinning and avoiding death by the closest margin.
The creative ensemble at Fallon, London, included creatives Tony McTear, Tony Miller and Gary Anderson, and producer Charlesworth.
John Lynch was the DP. Editor was Struan Clay.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More