Peyton Wilson of O Positive directed this spot which takes us to a jeans store. A store attendant then takes a tape measure to best fit the customers. As the customers await with some trepidation to hear their waistline measurements, we see that the tape has no numbers but rather characteristics. One woman is a size “radiant,” another “confident.”
The spot underscores that real women have confidence and beauty that go well beyond any waistline number. For the spot, Wilson cast a diverse group of real women, not actresses or models, and filmed them on hidden cameras to drive the message home.
Agency is Leo Burnett Chicago.
Category:Top Spot of the Week
“Challengers” Earns Actor-Producer Zendaya 2024 Gothams Spotlight Tribute
Emmy Award-winner Zendaya will receive the Gotham Film & Media Institute’s Spotlight Tribute for her performance as Tashi Donaldson in the Luca Guadagnino-directed film Challengers, at the 34th edition of The Gothams, taking place live and in person on Monday, December 2, at Cipriani Wall Street in New York City.
The Spotlight Tribute was created by The Gotham in order to recognize phenomenal efforts by individuals in film and television who captivated global audiences with the biggest projects of the year. With the Spotlight Tribute, The Gotham will honor Zendaya’s remarkable work as leading-actress and producer on the Amazon MGM Studios box-office hit that broke into the cultural zeitgeist, and was celebrated by critics and audiences worldwide.
“Zendaya’s magnetic portrayal of Tashi Donaldson in Luca Guadagnino’s Challengers exemplifies the creative excellence that The Gotham celebrates,” said Jeffrey Sharp, executive director of The Gotham. “Her performances in Dune: Part One, Dune: Part Two, and Euphoria have made her one of the most captivating actors of her generation. Her multi-layered performance at the heart of Challengers earned widespread acclaim, including a nomination for Best Feature at this year’s Gothams. We look forward to honoring her work with our Spotlight Tribute.”
From Academy Award nominated visionary filmmaker Guadagnino, Challengers stars two-time Emmy winner Zendaya as Tashi Duncan (who becomes Tashi Donaldson after marrying Art Donaldson), a former tennis prodigy turned coach and a force of nature who makes no apologies for her game on and off the court. Married to Art Donaldson (BAFTA nominee Mike Faist), a champion on a losing streak,... Read More
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