Peyton Wilson of O Positive directed this spot which takes us to a jeans store. A store attendant then takes a tape measure to best fit the customers. As the customers await with some trepidation to hear their waistline measurements, we see that the tape has no numbers but rather characteristics. One woman is a size “radiant,” another “confident.”
The spot underscores that real women have confidence and beauty that go well beyond any waistline number. For the spot, Wilson cast a diverse group of real women, not actresses or models, and filmed them on hidden cameras to drive the message home.
Agency is Leo Burnett Chicago.
Gene Hackman’s Estate Asks Court To Block Release Of Death Investigation Records
A representative for the estate of actor Gene Hackman is seeking to block the public release of autopsy and investigative reports — especially photographs and police body-camera video — related to the recent deaths of Hackman and wife Betsy Arakawa after their partially mummified bodies were discovered at their New Mexico home last month. Authorities last week announced that Hackman died at age 95 of heart disease with complications from Alzheimer's disease as much as a week after a rare, rodent-borne disease — hantavirus pulmonary syndrome — took the life of his 65-year-old wife. Hackman's pacemaker last showed signs of activity on Feb. 18, indicating an abnormal heart rhythm on the day he likely died. The couple's bodies weren't discovered until Feb. 26 when maintenance and security workers showed up at the Santa Fe home and alerted police — leaving a mystery for law enforcement and medical investigators to unravel. Julia Peters, a representative for the estate of Hackman and Arakawa, urged a state district court in Santa Fe to seal records in the cases to protect the family's right to privacy in grief under the 14th Amendment to the U.S. Constitution — emphasizing the possibly shocking nature of photographs and video in the investigation and potential for their dissemination by media. The request, filed Tuesday, also described the couple's discrete lifestyle in Santa Fe since Hackman's retirement. The state capital city is known as a refuge for celebrities, artists and authors. The couple "lived an exemplary private life for over thirty years in Santa Fe, New Mexico and did not showcase their lifestyle," said the petition. New Mexico's open records law blocks public access to sensitive images, including depictions of people who are... Read More