Ulf Johansson of Smith & Jones Films directed this spot in which father and son bond, with the former explaining to the latter why he loves Jell-O pudding. The boy then pictures himself in the scenarios being related by his dad–another nightmarish day at work, which takes its toll sort of like the process of erosion, akin to the father losing a little hair on a daily basis. Dad has a bad comb over as does the boy when he places himself in his dad’s shoes–enduring a hellish commute to work, and then having his project scuttled by an obnoxious boss at the office.
Through it all, dad says that the great taste of Jell-O chocolate pudding still manages to put a smile on his face. The son then hands his cup of pudding to his pop, declaring that you need it more than me.
Agency is CP+B.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More