Baker Smith of harvest introduces us to kids who envision how their first day of the school year will play out. In “Cafeteria” we meet a youngster who’s grown over the summer and is looking to stake his claim. He walks through an empty cafeteria, setting the stage for what will be his first day back at noon lunchtime–all the while accompanied by another lad who’s beating a drum. Our original boy will order a double helping of hamburger if it’s on the menu but won’t sit at the table that had been his roost last year with a couple of buddies.
The 10th grade lad shares with us his plan of how he will instead upgrade to the most desirable table where his ultimate gal crush sits–at which point the drummer changes his musical accompaniment to the sound of a heartbeat.
The youngster feels comfortable and confident that his seat at a new table will come to fruition–after all, he’s dressed for the occasion, having connected with JCPenney’s #FirstDayLook to ensure he makes a good impression from day one at school.
Agency is Y&R New York.
“A Different Man” Surprisingly Triumphs At Gotham Awards
In a surprise that stunned the audience of Hollywood’s first big awards-season bash, “A Different Man,” a dark comedy about doppelgängers, deformity and authenticity in acting, won best feature film at the 34th Gotham Awards on Monday night. Much can be unpredictable at the Gotham Awards, which uses small juries of insiders and film industry veterans to pick nominees and winners. But as the “A Different Man” ensemble, including Sebastian Stan and Adam Pearson, took the stage, writer-director Aaron Schimberg was in obvious disbelief. “I don’t think I’m the only person in this room who’s totally stunned,” said Schimberg. “Considering the other nominees, I thought it would be hubris to prepare a speech.” At a starry Gothams that drew Zendaya, Timothée Chalamet and Angelina Jolie, most were expecting triumph for Sean Baker’s “Anora,” a comedy about a sex worker who marries the son of a Russian oligarch. It came in the lead nominee, the Cannes Palme d’Or winner, and maybe a top best-picture contender at the Oscars, but went home empty-handed. Instead, the night belonged to the A24 release “A Different Man,” which stars Stan as a man with facial deformities who’s healed of them. He’s then upstaged by the character played by Pearson, who genuinely has neurofibromatosis, a condition that covers much of his face with benign skin tumors. The Gothams aren’t an Oscar bellwether, though several of its recent top winners – including last year’s winner “Past Lives,” as well as “Everything Everywhere All at Once” and “Nomadland” – have gone on to be nominated for best picture at the Academy Awards, with “Everything Everywhere” and “Nomadland” winning. Whether any of the winners Monday night —... Read More