For a powerful in-theater JBL promo, Psyop and Doner collaborated with Skywalker Sound to create a whirlwind of photorealistic CG and stunningly crisp audio.
Racing camera angles sweep the viewer backward across a salt flat desert as a massive tornado erupts onto screen. The twister uproots a home theatre, whips the JBL speakers into the air and ultimately sucks the camera directly into the eye of the storm.
“Earlier this summer, Psyop was approached by Laurie Irwin, executive producer at Doner, who described a project they were developing for JBL,” recalled Anh Vu, Psyop creative director. “Doner executive creative director Murray White, had a concept for JBL’s second cinematic branding spot that would fully envelop the viewer. He wanted people to witness the birth of a natural phenomenon and vividly experience the destructive sounds of mother nature.”
“We were aware that we needed to communicate a real narrative even though we were going for a photoreal look,” said Eben Mears, Psyop creative director. “The spot had to be artful and carefully finessed chaos.”
An effects-intensive project, “Ear of the Tornado” tallies around 70 million particles from start to finish. The choreography and animation of the flying and crashing objects were all designed with particular attention to the rhythm for the sound design. Psyop collaborated with Skywalker Sound to guarantee the 5.1 mix of the audio was as impactful and engrossing as possible.
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More