A cowboy looks into the eyes of his beloved horse and says, “I love you, Cynthia. Your eyes, your nose, your chestnut hair.”
The horse then responds, “Oh Cedric, I really had no idea.”
Next we’re taken a world away to a prim and proper garden party at a mansion where a young man tells his female companion, “That was a helluva ride. Reckon I won’t be walking straight this side of Santa Fe.”
The lass then looks at her beau and whinnies like a horse.
This case of the wrong soundtracks accompanying scenes gives way to a spot end tag promoting Britvic’s line of J20 mixed fruit drinks, the slogan being, “It’s Metter To Bix Things Up.”
The spot is one of two in a campaign directed by Chris Palmer of Gorgeous Enterprises, London (who’s repped stateside by Anonymous Content), for agency BBH London.
Nick Gill and Natasha Wellesley served as exec creative director and producer, respectively, for BBH.
Rupert Smythe produced for Gorgeous. The DP was Bruno Delbonnel with Brian Morris serving as production designer.
Editor was Paul Watts of The Quarry, London. Post house was The Mill, London.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More