A cowboy looks into the eyes of his beloved horse and says, “I love you, Cynthia. Your eyes, your nose, your chestnut hair.”
The horse then responds, “Oh Cedric, I really had no idea.”
Next we’re taken a world away to a prim and proper garden party at a mansion where a young man tells his female companion, “That was a helluva ride. Reckon I won’t be walking straight this side of Santa Fe.”
The lass then looks at her beau and whinnies like a horse.
This case of the wrong soundtracks accompanying scenes gives way to a spot end tag promoting Britvic’s line of J20 mixed fruit drinks, the slogan being, “It’s Metter To Bix Things Up.”
The spot is one of two in a campaign directed by Chris Palmer of Gorgeous Enterprises, London (who’s repped stateside by Anonymous Content), for agency BBH London.
Nick Gill and Natasha Wellesley served as exec creative director and producer, respectively, for BBH.
Rupert Smythe produced for Gorgeous. The DP was Bruno Delbonnel with Brian Morris serving as production designer.
Editor was Paul Watts of The Quarry, London. Post house was The Mill, London.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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