This spot is uplifting–literally, as various entities are propelled skyward by the new Infiniti G Convertible. We see the car drive through a fog bank, causing the foggy mist to rise and turn into white fluffy clouds.
As the G Convertible continues its ride through nature, it zips by assorted fallen leaves, blowing them into the atmosphere. The leaves then turn into birds who soar high above.
Later the G hits a puddle of water, the splash causing droplets to ascend and become stars that light up the night sky.
A voiceover relates, “Own the sky in the all new Infiniti G Hardtop Convertible.”
This TV spot is part of a multimedia campaign out of TBWAChiatDay, Los Angeles.
Adam Berg of bicoastal/international Smuggler directed the commercial. His support team at Smuggler included exec producers Patrick Milling Smith, Brian Carmody, Lisa Rich and Alison Kunzman, head of production Laura Thoel and producer Martha Davis. Linus Sandgren was the DP.
Visual effects house was The Mill, Los Angeles, which deployed a talent ensemble that included shoot supervisors Tara DeMarco and Steve Beck, lead Flame artist Chris Knight and lead CG artists Rob Petrie and Dan Marum.
Editor was Steve Gandolfi of bicoastal Cut+Run.
The agency team included creatives Rob Schwartz, Kerry Feuerman, Patrick Condo, Bob Rayburn, Josh Stern and John Figone, head of broadcast Richard O’Neill and producer Lizzie Saunderson.
Dave Wittman and Dean Hovey of Elias Arts were composer and sound designer, respectively.
