Tom Kuntz of MJZ directed this spot which centers on a man who’s meticulously making something in his rural cabin. He then steps out of the cabin and hikes up into the wilderness and carefully places his creation–which is revealed to be a wig–on a bald eagle.
We later see different eagles who are no longer bald.
The man’s off-kilter rationale for his actions is that if Stride’s flavor-blended iD Gum can make a chew that tastes kinda like peppermint and kinda like something else, he can kinda like bald eagles and kinda like bald eagles with hair.
Kuntz’s offbeat comedy chops worked in concert with creatives from Droga5 for the TV spot (a :45 with :30 and :15 versions), which is part of a teen-appeal campaign that also includes digital and experiential components, a marquee one being ArtCade, a unique arcade experience featuring online games (a total of 18 will eventually be released).
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More