Tom Kuntz of MJZ directed this spot which centers on a man who’s meticulously making something in his rural cabin. He then steps out of the cabin and hikes up into the wilderness and carefully places his creation–which is revealed to be a wig–on a bald eagle.
We later see different eagles who are no longer bald.
The man’s off-kilter rationale for his actions is that if Stride’s flavor-blended iD Gum can make a chew that tastes kinda like peppermint and kinda like something else, he can kinda like bald eagles and kinda like bald eagles with hair.
Kuntz’s offbeat comedy chops worked in concert with creatives from Droga5 for the TV spot (a :45 with :30 and :15 versions), which is part of a teen-appeal campaign that also includes digital and experiential components, a marquee one being ArtCade, a unique arcade experience featuring online games (a total of 18 will eventually be released).
Review: Director Tyler Spindel’s “Kinda Pregnant”
We have by now become accustomed to the lengths some movie characters will go to keep a good comedy lie going. But it's still a special kind of feat when Amy Schumer, playing a baby-mad single woman who fakes a baby bump in "Kinda Pregnant," is so desperate to maintain the fiction that she shoves a roast turkey up her dress.
You might be thinking: This is too ridiculous. The stuffing, alone. But if we bought "Some Like it Hot" and "Mrs. Doubtfire," I see no reason to quibble with the set-up of "Kinda Pregnant," a funny and often perceptive satire on motherhood, both real and pretend.
"Kinda Pregnant," which debuted Wednesday on Netflix, is a kinda throwback comedy. Like "40-Year-Old Virgin" and "Wedding Crashers," you can basically get the movie just from its title.
But like any good high-concept comedy, "Kinda Pregnant" is predominantly a far-fetched way for its star and co-writer, Schumer, to riff frankly on her chosen topic. Here, that's the wide gamut of pregnancy experience — the body changes, the gender reveal parties, the personal jealousies — all while mixing in a healthy amount of pseudo-pregnant pratfalls.
It's been a decade since Schumer was essentially launched as a movie star in the 2015 Judd Apatow-directed "Trainwreck." But "Kinda Pregnant," which Schumer wrote with Julie Paiva, almost as adeptly channels Schumer's comic voice — the one that made the sketch series "Inside Amy Schumer" so great.
The movie's opening flashes back to Lainey (Schumer) as a child playing with dolls and imagining herself a mother-to-be. So committed is she to the role that Lainey, in mock-labor, screams at her friend and then politely apologies: "Sorry, but the expectant mother often lashes out at her support system."
But as... Read More