Mike Maguire of Biscuit Filmworks directed this spot in which a renegade leader talks of his survival skills in a zombie-infested society. He boasts to a band of followers that he’s managed to kill over 300 zombies because he knows how to live off the land and how to fight.
One follower points out that he also has the benefit of a rigged Hyundai which is all tricked out as a zombie killing machine.
He retorts that the follower also has a zombie-killing tool, a large, sharp stick.
The spot–which ran during the premiere episode of The Walking Dead–then directs viewers to a website, WalkingDeadChopShop.com, where they can outfit their own Hyundai as a zombie survival machine.
Ad agency is Innocean USA.
Director Kacper Larski Joins RSA Films For Spot Representation
RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garminโs โFenix 8โ (direct to brand), U.S. Army Reserveโs โHelperโ (DDB Chicago) and Bushmills Whiskeyโs โFollow No Oneโ (Mekanism). Heโs also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.
Larskiโs distinctive aesthetic emerged in one of his first projects, Land Roverโs โ68 Years Later,โ which won a Cannes Young Directors Award in 2016. Two years later, he directed the โGreatness is Rareโ campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.
โThe camera and film for me have always been about the ability to live 1,000 lives,โ Larski said. โStylistically, I want to transport viewers in whatever stories Iโm telling--a super athleteโs runnerโs high, a skierโs dream powder, a giantโs tale, even driving in space.โ
โKacper is one of the most exciting filmmakers Iโve seen over the last several years,โ said Luke Ricci, president, RSA Films US. โWhether itโs a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.โ
โJoining RSA is a dream come true,โ Larski said. โThe roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More