Mike Maguire of Biscuit Filmworks directed this spot in which a renegade leader talks of his survival skills in a zombie-infested society. He boasts to a band of followers that he’s managed to kill over 300 zombies because he knows how to live off the land and how to fight.
One follower points out that he also has the benefit of a rigged Hyundai which is all tricked out as a zombie killing machine.
He retorts that the follower also has a zombie-killing tool, a large, sharp stick.
The spot–which ran during the premiere episode of The Walking Dead–then directs viewers to a website, WalkingDeadChopShop.com, where they can outfit their own Hyundai as a zombie survival machine.
Ad agency is Innocean USA.
Edelman Global CCO Judy John Named AICP Next Awards Judging Chair
Judy John, global chief creative officer at global communications firm Edelman, has been named as the 2025 AICP Next Awards judging chair. In this role, John has assembled a roster of jury presidents who will, in turn, select judges for all AICP Next Awards categories.
โIโm thrilled and honored to be named AICP Next Awards judging chair,โ said John. โIโve served as a Next jury president, and I know the caliber of work thatโs entered and the level of talent judging that work. The Next Awards are special, as they recognize achievements through the lens of boundary-breaking innovations in marketing. Like great art, this work creates awe in the viewer, and reflects the times and culture in which it was created. The fact that the honored work is preserved in The Museum of Modern Artโs Department of Filmโs archives for future generations adds a whole other level of significance.โ
โJudyโs career in many ways reflects the DNA of the Next Awards, in that she is a globally-recognized expert in creating work using a wide range of techniques, media platforms and content formats,โ said Matt Miller, president and CEO of AICP. โHer complete fluency in the current marketing communications landscape makes her an ideal judging chairperson. Weโre delighted that she is serving in this role.โ
The AICP Next Awards is much more than an awards competition; itโs also a platform for examining work through thought leadership and analysis. The entry deadline for the AICP Next Awards, along with the AICP Show: The Art & Technique of the Commercial and the AICP Post Awards, is Wed., February 26. Details can be found here.
Two new categories are joining the Next Awards this year, for... Read More