Three burly guys at a construction/industrial plant site are on lunch break eating uncharacteristic “meals.” One has a cup of yogurt while flanked by coworkers who are sipping on pink and orange colored frosty fruit drinks.
They continue to munch on lunch when their silence is broken by one guy who says, “I think I’m going to the bathroom. Want to come?”
Without skipping a beat, a colleague responds, “Yeah, sure.”
And the third joins in, “I don’t really have to go but I’ll keep you company.”
A male voiceover chimes in, “Sometimes a man loses his way.”
At this point we see a large packaged Hungry-Man fried chicken dinner fall on a pink frosty drink, pulverizing it into a slushy mess.
“So make it Hungry-Man,” asserts the voiceover. “A full pound of meat and potatoes so you can eat like a man.”
“Men’s Room” was directed by Guy Manwaring of Therapy Films, London, for Publicis & Hal Riney San Francisco.
The agency team on “Men’s Room” consisted of creative director Roger Camp, copywriter Mark Sweeney, art director Richard North and director of integrated production David Verhoef.
Betsy Oliver was the line producer for Therapy. Richard Henkel served as DP.
Editor was Justin Travato of Jigsaw Editorial, Los Angeles.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More