Our inclination is shaped in the womb as two ultrasounds demonstrate–one of a somewhat docile budding life, the other one that is dancing and hyper active. This later translates into a guy (“the brake”) and a gal (“the gas”) whom we see grow up; the lass putting the pedal to the metal literally and figuratively, the lad playing it safety first.
This work from DDB New York and produced by Independent Media marks the first major brand commercials helmed by episodic television director Tucker Gates (The Office, Parks and Recreation, and Weeds).
“Hertz’s Gas and Brake Campaign was an exciting entry into creating commercials for a major brand,” related Gates. “My goal was to build an entertaining chemistry and dynamic on screen that causes viewers to immediately identify with the world of The Gas and The Brake … no matter if they are planners or if they prefer to fly by the seat of their pants.”
The bottom-line marketing point is that no matter which you are, Hertz can accommodate your journey.
Gates is exclusively repped worldwide for spots and branded content by Independent Media.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More