Our inclination is shaped in the womb as two ultrasounds demonstrate–one of a somewhat docile budding life, the other one that is dancing and hyper active. This later translates into a guy (“the brake”) and a gal (“the gas”) whom we see grow up; the lass putting the pedal to the metal literally and figuratively, the lad playing it safety first.
This work from DDB New York and produced by Independent Media marks the first major brand commercials helmed by episodic television director Tucker Gates (The Office, Parks and Recreation, and Weeds).
“Hertz’s Gas and Brake Campaign was an exciting entry into creating commercials for a major brand,” related Gates. “My goal was to build an entertaining chemistry and dynamic on screen that causes viewers to immediately identify with the world of The Gas and The Brake … no matter if they are planners or if they prefer to fly by the seat of their pants.”
The bottom-line marketing point is that no matter which you are, Hertz can accommodate your journey.
Gates is exclusively repped worldwide for spots and branded content by Independent Media.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More