Our inclination is shaped in the womb as two ultrasounds demonstrate–one of a somewhat docile budding life, the other one that is dancing and hyper active. This later translates into a guy (“the brake”) and a gal (“the gas”) whom we see grow up; the lass putting the pedal to the metal literally and figuratively, the lad playing it safety first.
This work from DDB New York and produced by Independent Media marks the first major brand commercials helmed by episodic television director Tucker Gates (The Office, Parks and Recreation, and Weeds).
“Hertz’s Gas and Brake Campaign was an exciting entry into creating commercials for a major brand,” related Gates. “My goal was to build an entertaining chemistry and dynamic on screen that causes viewers to immediately identify with the world of The Gas and The Brake … no matter if they are planners or if they prefer to fly by the seat of their pants.”
The bottom-line marketing point is that no matter which you are, Hertz can accommodate your journey.
Gates is exclusively repped worldwide for spots and branded content by Independent Media.
Karla Sofía Gascón Could Make Trans History For Role In “Emilia Pérez”
Karla Sofía Gascón's performance in "Emilia Pérez" as a Mexican drug lord who undergoes gender affirmation surgery to become a woman has brought her global acclaim and set Gascón on a path that may make her the first openly transgender actor ever nominated for an Oscar. But on this morning, she's feeling contemplative. "I woke up with such a philosophical streak," Gascón says, smiling. "In life, everything can be good or bad. We are a mix of so many things. There are things that make you happy and instead they make you sad, or the other way around." The dichotomies of life are a fitting subject for Jacques Audiard's "Emilia Pérez," a film that puts just about every genre — musical, crime thriller, melodrama — into a grandiose mixer, and, by sheer nerve, manages to coalesce into one of the year's most memorable movie experiences. "Emilia Pérez," which began streaming Wednesday on Netflix, is widely expected to be a best picture nominee. At the center of the "Emilia Pérez" phenomenon – which began with a barn-storming premiere at the Cannes Film Festival — is Gascón who plays both the menacing cartel kingpin Manitas and the woman who emerges after Manitas fakes his own death, Emilia Pérez. Years later, Emilia contacts the lawyer who facilitated her transition (Zoe Saldaña) to her reunite with her wife (Selena Gomez) and their children. The wild swings of "Emilia Pérez" – a movie that has earned comparisons to both "Sicario" and "Mrs. Doubtfire" – wouldn't be possible without Gascón. In Cannes, she and her co-stars shared in the best actress prize, which Gascón accepted. "We've been insulted, denigrated, subjected to a lot of violence without even knowing why," Gascón said that evening. "I think this is award is so much more... Read More