Our inclination is shaped in the womb as two ultrasounds demonstrate–one of a somewhat docile budding life, the other one that is dancing and hyper active. This later translates into a guy (“the brake”) and a gal (“the gas”) whom we see grow up; the lass putting the pedal to the metal literally and figuratively, the lad playing it safety first.
This work from DDB New York and produced by Independent Media marks the first major brand commercials helmed by episodic television director Tucker Gates (The Office, Parks and Recreation, and Weeds).
“Hertz’s Gas and Brake Campaign was an exciting entry into creating commercials for a major brand,” related Gates. “My goal was to build an entertaining chemistry and dynamic on screen that causes viewers to immediately identify with the world of The Gas and The Brake … no matter if they are planners or if they prefer to fly by the seat of their pants.”
The bottom-line marketing point is that no matter which you are, Hertz can accommodate your journey.
Gates is exclusively repped worldwide for spots and branded content by Independent Media.
“The Brutalist” and “The Wild Robot” Score Top Honors At Society of Composers & Lyricists Awards
The Society of Composers and Lyricists (SCL) has unveiled the winners of the 6th Annual SCL Awardsยฎ held on Wednesday evening (2/12) at Skirball Cultural Center in Los Angeles. Top honors for film scoring went to Oscar-nominated composers Kris Bowers, who won Original Score For A Studio Film for The Wild Robot, and Daniel Blumberg, winner of Outstanding Original Score For an Independent Film on the strength of The Brutalist.
Oscar, Golden Globe, and Grammy-winning composer Atticus Ross took home two awards. He received Outstanding Original Song For a Comedy Or Musical Visual Media Production for โCompress/Repress,โ co-written for the film Challengers with frequent collaborator Trent Reznor, along with Luca Guadagnino. Ross and collaborators Leopold Ross and Nick Chuba also won Outstanding Original Song For A Television Production for the series Shลgun.
Another SCL Award for songwriting went to Diane Warren who won Outstanding Original Song For A Dramatic or Documentary Visual Media Production for her song โThe Journeyโ from The Six Triple Eight. Warren is a 16-time Oscar nominee and three-time SCL Award winner--the two previous honors recognizing โApplauseโ from Tell It Like a Woman in 2023 and the SCLโs special Ambassador Award in 2016.
The SCLโs 2025 Spirit of Collaboration Award honored composer Harry Gregson-Williams and legendary director Ridley Scott, who have collaborated on seven films including Gladiator II, The Martian, and Kingdom of Heaven. Last year, Martin Scorsese accepted the Spirit of Collaboration Award for his work with the late composer Robbie Robertson. Other past award recipients include Thomas Newman and Sam Mendes, Terence... Read More