Proud folks show off their new home to friends. We’re taken through a spacious and stylish living room, a state-of-the-art designer kitchen but they pale by comparison to what really turns women on: a super-sized walk-in closet that doubles as a showroom for clothes, jewelry and other indispensable feminine accoutrements.
The women ooh and aah as if they’ve reached nirvana but their coos are drowned out by the sounds of guys somewhere else in the house. We hear and then see the men in complete kid-like ecstasy, acting like they have died and gone to heaven. The gents are in a walk-in refrigerator stocked to the rafters with Heineken.
This beer Shangri-la scenario was conceived by a team at TBWAAmsterdam that included art directors Cor Den Boer and Jorn Kruijsen, copywriter Jeroen van de Sande and producer Wietske Hovingh.
Bart Timmer of Czar NL directed “Walk-in Fridge,” which was lensed by DP Alex Melman. Set art director was Genaro Rosato.
Annelien van Wijnbergen of @the ambassadors edited the spot which debuted this month and Dutch television and has since become a web success, generating more than a million hits in just five days.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More