Proud folks show off their new home to friends. We’re taken through a spacious and stylish living room, a state-of-the-art designer kitchen but they pale by comparison to what really turns women on: a super-sized walk-in closet that doubles as a showroom for clothes, jewelry and other indispensable feminine accoutrements.
The women ooh and aah as if they’ve reached nirvana but their coos are drowned out by the sounds of guys somewhere else in the house. We hear and then see the men in complete kid-like ecstasy, acting like they have died and gone to heaven. The gents are in a walk-in refrigerator stocked to the rafters with Heineken.
This beer Shangri-la scenario was conceived by a team at TBWAAmsterdam that included art directors Cor Den Boer and Jorn Kruijsen, copywriter Jeroen van de Sande and producer Wietske Hovingh.
Bart Timmer of Czar NL directed “Walk-in Fridge,” which was lensed by DP Alex Melman. Set art director was Genaro Rosato.
Annelien van Wijnbergen of @the ambassadors edited the spot which debuted this month and Dutch television and has since become a web success, generating more than a million hits in just five days.
Review: Director/Co-Writer Kyle Hausmann-Stokes’ “My Dead Friend Zoe”
Even for a film titled "My Dead Friend Zoe," the opening scenes of Kyle Hausmann-Stokes' movie have a startling rhythm. First, two female American soldiers are riding in a Humvee in Afghanistan 2016 blasting Rihanna's "Umbrella." They are clearly friends, and more concerned with the music coming through loudly than enemy fire. Zoe (Natalie Morales) tells Merit (Sonequa Martin-Green) tells that if they ever set foot in "some dopy group therapy," to please kill her. Cut to years later, they're sitting in a counseling meeting for veterans and Morales' character has a sour look at her face. She turns to her friend: "Did we survive the dumbest war of all time just to sit here all broken and kumbaya and ouchie-my-feelings?" But after this rush of cavalier soldiering and bitter sarcasm comes a sobering moment. Merit blinks her eyes and is instead staring at an empty chair. Zoe isn't there at all. "My Dead Friend Zoe," co-starring Morgan Freeman and Ed Harris, confronts a dark reality of post-combat struggle with as much humor and playfulness as it does trauma and sorrow. It comes from a real place, and you can tell. Hausmann-Stoke is himself a veteran and "My Dead Friend Zoe" is dedicated to a pair of his platoon mates who killed themselves. The opening titles note the film was "inspired by a true story." Audience disinterest has characterized many, though not all, of the films about the Iraq and Afghanistan wars, and the output has pretty much dried up over the years. "My Dead Friend Zoe" feels like it was made with an awareness of that trend and as a rebuke to it. This is an often breezy and funny movie for what, on paper, is a difficult and dark story. But the comic tone of "My Dead Friend Zoe" is, itself, a spirited rejection to not just the heaviness... Read More