Proud folks show off their new home to friends. We’re taken through a spacious and stylish living room, a state-of-the-art designer kitchen but they pale by comparison to what really turns women on: a super-sized walk-in closet that doubles as a showroom for clothes, jewelry and other indispensable feminine accoutrements.
The women ooh and aah as if they’ve reached nirvana but their coos are drowned out by the sounds of guys somewhere else in the house. We hear and then see the men in complete kid-like ecstasy, acting like they have died and gone to heaven. The gents are in a walk-in refrigerator stocked to the rafters with Heineken.
This beer Shangri-la scenario was conceived by a team at TBWAAmsterdam that included art directors Cor Den Boer and Jorn Kruijsen, copywriter Jeroen van de Sande and producer Wietske Hovingh.
Bart Timmer of Czar NL directed “Walk-in Fridge,” which was lensed by DP Alex Melman. Set art director was Genaro Rosato.
Annelien van Wijnbergen of @the ambassadors edited the spot which debuted this month and Dutch television and has since become a web success, generating more than a million hits in just five days.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More