The successful “The computer is personal again” campaign from Goodby, Silverstein & Partners (GSP), San Francisco, continues with fashion designer Vera Wang. Like past spots in the campaign, the face and identity of the person being profiled aren’t revealed to us ’til the very end but in the meantime we gain insights into what’s on his or her computer–and facets of his or her life–that pique our curiosity and interest.
She shares with us her PC’s content which consists of “everything I cherish.” We see her call up at her fingertips video of her daughters and their very first day skating on ice, a Google search for people she meets so she can learn more about them. She even shows us a PC rendering of her life as it’s being encapsulated for the commercial, then sweeps it off her desktop to transition to different music which she listens to in order to inspire her runway fashion show.
Finally we see the visage of Vera Wang, empress of style, underscoring that with the HP PC, the computer is indeed “personal again.”
“Vera Wang” was directed by Olivier Gondry of bicoastal/international Partizan for GSP, which deployed a creative team consisting of creative director/co-chairman Rich Silverstein, creative director/partner Steve Simpson, group creative director/copywriter Mike McKay, associate creative director/art director Stephen Goldblatt, executive producer/producer Josh Reynolds and producer Vicki Tripp.
Sheila Stepanek executive produced for Partizan with Valerie Romer serving as line producer. The DP was Tim Ives.
Editor was Mike Hackett of FilmCore, Santa Monica. Scott Friske exec produced for FilmCore. Assistant editor was Kristin McCasey.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More