The successful “The computer is personal again” campaign from Goodby, Silverstein & Partners (GSP), San Francisco, continues with fashion designer Vera Wang. Like past spots in the campaign, the face and identity of the person being profiled aren’t revealed to us ’til the very end but in the meantime we gain insights into what’s on his or her computer–and facets of his or her life–that pique our curiosity and interest.
She shares with us her PC’s content which consists of “everything I cherish.” We see her call up at her fingertips video of her daughters and their very first day skating on ice, a Google search for people she meets so she can learn more about them. She even shows us a PC rendering of her life as it’s being encapsulated for the commercial, then sweeps it off her desktop to transition to different music which she listens to in order to inspire her runway fashion show.
Finally we see the visage of Vera Wang, empress of style, underscoring that with the HP PC, the computer is indeed “personal again.”
“Vera Wang” was directed by Olivier Gondry of bicoastal/international Partizan for GSP, which deployed a creative team consisting of creative director/co-chairman Rich Silverstein, creative director/partner Steve Simpson, group creative director/copywriter Mike McKay, associate creative director/art director Stephen Goldblatt, executive producer/producer Josh Reynolds and producer Vicki Tripp.
Sheila Stepanek executive produced for Partizan with Valerie Romer serving as line producer. The DP was Tim Ives.
Editor was Mike Hackett of FilmCore, Santa Monica. Scott Friske exec produced for FilmCore. Assistant editor was Kristin McCasey.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More