Men are launched like rockets into large bongo-type drums, from which they bounce off into a surreal environment of musical instruments and unfamiliar terrain strangely reminiscent of the sea or even outer space. The number of men propelled into the drums increases exponentially, with many of the guys rappeling down cable into the heart of this cacophony of sound and otherworldly visuals.
As some of the men impact against the drums, some of their beings appear to burst into tiny frothy bubbles. This choreographed, high-energy madness does have a method, however, as the camera reveals that the Busby Berkeley extravaganza we’re witnessing is taking place in a glass that’s full of Guinness ale. The spot ends with the tagline, “It’s Alive Inside.”
Steve Cope of Red Bee, London, directed “Music Machine” for Irish International BBDO, Dublin.
The agency team consisted of creative director Mal Stevenson, copywriter Mark Nutley, art director Pat Hamil and producer Noel Byrne.
Edel Erickson and Laura Gold produced for Red Bee Media. Adrian Wild was the DP.
Editor was Tim Hardy of Cut+Run, London.
Postproduction and visual effects were done at The Mill, London.
Trump Says He Will Issue An Executive Order To Get TikTok Back Up In U.S.–For The Time Being
President-elect Donald Trump said Sunday that he plans to issue an executive order that would give TikTok's China-based parent company more time to find an approved buyer before the popular video-sharing platform is subject to a permanent U.S.ban.
Trump announced the decision in a post on his Truth Social account as millions of TikTok users in the U.S. awoke to discover they could no longer access the TikTok app or platform. Google and Apple removed the app from their digital stores to comply with a federal law that required them to do so if TikTok parent company ByteDance didn't sell its U.S. operation by Sunday.
He said his order would "extend the period of time before the law's prohibitions take effect" and "confirm that there will be no liability for any company that helped keep TikTok from going dark before my order.
"Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations," Trump wrote.
The law gives the sitting president authority to grant a 90-day extension if a viable sale is underway. Although investors made a few offers, ByteDance previously said it would not sell. In his post on Sunday, Trump said he "would like the United States to have a 50% ownership position in a joint venture," but it was not immediately clear if he was referring to the government or an American company.
"By doing this, we save TikTok, keep it in good hands and allow it to stay up," Trump wrote. "Without U.S. approval, there is no Tik Tok. With our approval, it is worth hundreds of billions of dollars - maybe trillions."
The federal law required ByteDance to cut ties with the platform's U.S. operations by Sunday due to national security concerns posed by the app's Chinese roots. The law... Read More