In the background is a man seated at a patio table in his backyard, working on a laptop.
In the foreground is his wife who introduces us to Steve who “thinks I think he’s paying bills online.”
But she knows better, informing us that Steve is booking a tee time for golf online.
She predicts that in five minutes, Steve will tell her he’s going off to play golf this afternoon.
Her reaction to his pending departure: “I’ll pretend to be annoyed and then I’ll have a reason not to have sex with him tonight. So everyone wins. Thanks Golfnow.com.”
Clay Weiner of Biscuit Filmworks, Los Angeles, directed “The Wife” for agency Evolution Bureau (EVB), San Francisco.
The core EVB team for The Golf Channel’s Golfnow.com consisted of creative director/art director Stephen Goldblatt and copywriter Matt Ashworth.
Shawn Lacy and Holly Vega were senior executive producer and exec producer, respectively, for Biscuit, with Scott Craig serving as line producer. The DP was Anghel Decca.
Editor was Chris Taylor of Teak Motion Visuals, San Francisco.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More