In the background is a man seated at a patio table in his backyard, working on a laptop.
In the foreground is his wife who introduces us to Steve who “thinks I think he’s paying bills online.”
But she knows better, informing us that Steve is booking a tee time for golf online.
She predicts that in five minutes, Steve will tell her he’s going off to play golf this afternoon.
Her reaction to his pending departure: “I’ll pretend to be annoyed and then I’ll have a reason not to have sex with him tonight. So everyone wins. Thanks Golfnow.com.”
Clay Weiner of Biscuit Filmworks, Los Angeles, directed “The Wife” for agency Evolution Bureau (EVB), San Francisco.
The core EVB team for The Golf Channel’s Golfnow.com consisted of creative director/art director Stephen Goldblatt and copywriter Matt Ashworth.
Shawn Lacy and Holly Vega were senior executive producer and exec producer, respectively, for Biscuit, with Scott Craig serving as line producer. The DP was Anghel Decca.
Editor was Chris Taylor of Teak Motion Visuals, San Francisco.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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