Among the best of the Winter Olympics crop is this GE ad in which folks of all ages are seen in doctors’ offices around the world opening their mouths and saying, “Ahh.”
Indeed for this spot, the “ahhs” have it as they come together to make for a symphonic mesh that’s pleasing to the ear as well as to the entire mind and body as GE is developing innovations that will mean “better health to more people.”
The Traktor collective directed this :60 for BBDO New York.
The BBDO team consisted of chief creative officer David Lubars, executive creative director Don Schneider, art director Adam Livesey, copywriter Matt Brink, head of production Regina Ebel and producer Regina Iannuzzi.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Societyโs (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Societyโs inception.
โIt is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,โ said Davidson. โSince I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and Iโm excited about what we can achieve, together.โ
โOur Society is fortunate to have strong leadership represented on our Executive Committee,โ said Nancy Ward, VES executive director. โI am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Societyโs global initiatives and impact.โ
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan OโNeal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFXยฎ, a company he co-founded in 1987. SideFX is... Read More