Frank Todaro of Moxie Pictures directed this spot which shows us Maxwell the Pig all grown up. We first saw Maxwell “wheeee-ing” all the way home in December 2010, then he was zip lining and luging down the street in 2011.
Now, Maxwell the Pig has reached adulthood, he’s a GEICO customer and starring in a campaign of his own to demonstrate all of the ways customers can access GEICO with ease.
The new campaign called “Max Everywhere” from The Martin Agency consists of four spots demonstrating the services provided by GEICO’s mobile app whereby customers can manage their insurance policies anywhere, anytime via phone, tablet or online.
In “Plane,” two flight attendants are skeptical that such a convenient app exists as Maxwell claims. Instead, they believe he’s just playing a stupid word game on his mobile device, which needs to be turned off before the plane takes off. One flight attendant said she’ll believe the GEICO app is real “when pigs fly.” Maxwell, the pig on a plane, can’t believe his ears as he asks a fellow passenger if he just heard what she said.
This launch commercial recently debuted; three additional spots will roll out through mid-March.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More