Frank Todaro of Moxie Pictures directed this spot which shows us Maxwell the Pig all grown up. We first saw Maxwell “wheeee-ing” all the way home in December 2010, then he was zip lining and luging down the street in 2011.
Now, Maxwell the Pig has reached adulthood, he’s a GEICO customer and starring in a campaign of his own to demonstrate all of the ways customers can access GEICO with ease.
The new campaign called “Max Everywhere” from The Martin Agency consists of four spots demonstrating the services provided by GEICO’s mobile app whereby customers can manage their insurance policies anywhere, anytime via phone, tablet or online.
In “Plane,” two flight attendants are skeptical that such a convenient app exists as Maxwell claims. Instead, they believe he’s just playing a stupid word game on his mobile device, which needs to be turned off before the plane takes off. One flight attendant said she’ll believe the GEICO app is real “when pigs fly.” Maxwell, the pig on a plane, can’t believe his ears as he asks a fellow passenger if he just heard what she said.
This launch commercial recently debuted; three additional spots will roll out through mid-March.
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More