Roman Coppola of The Directors Bureau directed a series of :30s in this campaign, including “Intro” in which we see the famous Gecko lizard spokesman wrap a TV commercial and then take us behind the scenes of the production. The Gecko talks as if he is indeed real while the cup he’s holding is CG. He then takes a swig of coffee and then bemoans how bad CG coffee tastes.
The “Behind the Scenes” campaign was conceived by The Martin Agency.
“The Gecko has more close ups and more ‘off screen’ attitude than we’ve seen before,” said Bob Meagher, Martin Agency sr. VP/senior copywriter on the campaign. “Gecko fans will see more facial expressions and more emotion than ever and we believe that will make him even more lovable — if that’s even possible.”
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More