Akin to an E! tell-all documentary on the pitfalls of celebrity, this commercial throws us into a TV show titled The Real Scoop (TRS) in which we learn about the checkered career of Ben Winkler, one of the first Cabbage Patch Kids.
We’re taken through his early success as the hottest toy doll around but like all child stars, he becomes an adult and loses his way. Hard times befall him as we see Ben struggle in various mundane, menial jobs.
But Hollywood always loves a comeback and the turning point for Ben came when he bought his automobile coverage from Geico in 2003. This saved Ben money and made his financial situation more secure, freeing him to fully focus on his career, which finds him now on primetime TV winning a dance contest.
Indeed Geico can be a life altering money saver.
“Cabbage Patch” is part of an initial three-spot “The Real Scoop” campaign directed by Martin Granger of bicoastal/international Moxie Pictures for The Martin Agency, Richmond, Va.
The Martin Agency creative team consisted of creative director Steve Bassett, copywriter Bob Meagher, art director Pat Wittich, producer Brian Cooper and assistant producer Valerie Battenfeld.
Karol Marrs executive produced for Moxie with Tony Cantale serving as producer. DP was Barry Parrell.
Editor was Jordan Green of 89 Editorial, New York. Visual effects house was Headlight, New York, a sister shop to 89 Editorial.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More