Akin to an E! tell-all documentary on the pitfalls of celebrity, this commercial throws us into a TV show titled The Real Scoop (TRS) in which we learn about the checkered career of Ben Winkler, one of the first Cabbage Patch Kids.
We’re taken through his early success as the hottest toy doll around but like all child stars, he becomes an adult and loses his way. Hard times befall him as we see Ben struggle in various mundane, menial jobs.
But Hollywood always loves a comeback and the turning point for Ben came when he bought his automobile coverage from Geico in 2003. This saved Ben money and made his financial situation more secure, freeing him to fully focus on his career, which finds him now on primetime TV winning a dance contest.
Indeed Geico can be a life altering money saver.
“Cabbage Patch” is part of an initial three-spot “The Real Scoop” campaign directed by Martin Granger of bicoastal/international Moxie Pictures for The Martin Agency, Richmond, Va.
The Martin Agency creative team consisted of creative director Steve Bassett, copywriter Bob Meagher, art director Pat Wittich, producer Brian Cooper and assistant producer Valerie Battenfeld.
Karol Marrs executive produced for Moxie with Tony Cantale serving as producer. DP was Barry Parrell.
Editor was Jordan Green of 89 Editorial, New York. Visual effects house was Headlight, New York, a sister shop to 89 Editorial.
DGA Spot Nominees: Lance Acord, Kim Gehrig, Tim Heidecker & Eric Wareheim, Andreas Nilsson, Ivan Zacharias
This year’s field of nominees for the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials consists of a filmmaker who’s won the honor each of the last two years, another past winner, a five-time nominee, a helmer who’s just picked up his second career nod, and a duo garnering their very first Guild nomination. The latter is the directorial team of Tim Heidecker & Eric Wareheim of production house PRETTYBIRD. The director now going for her third consecutive DGA Award win is Kim Gehrig of Somesuch. The other past winner is Andreas Nilsson of Biscuit Filmworks. Nilsson won the honor in 2016 and now has three career nominations. Lance Acord of Park Pictures just earned his fifth career DGA Award nomination in the commercials category--his four prior nods coming in 2004, 2012, 2013 and 2017. And scoring his second career DGA nod is Ivan Zacharias of SMUGGLER who was previously nominated in 2023. The work Gehrig earned her third straight nomination on the strength of three entries: SiriusXM’s “A Life in Sound” for agency Uncommon; Nike’s “Am I A Bad Person?” for Wieden+Kennedy, and the Apple client-direct spot titled “Find Your Friends.” Nilsson’s latest nomination came for Hennessy’s “Board Game” out of Wieden+Kennedy London; Andrex’s “First Office Poo” for FCB London; the client-direct Apple spot “One More”; and Virgin Media’s “Whizzer” for VCCP London. Acord’s fifth career nod is for Volkswagen’s “An American Love Story” out of agency Johannes Leonardo. Zacharias’ second career nomination is for Apple’s “Flock” out of TBWAMedia Arts Lab. And the duo of Tim Heidecker and Eric Wareheim nabbed their first... Read More