A man and woman are gazing at a computer monitor in an office. They’re conferring on a creative matter of some sort when the woman’s assistant interrupts them. She has two questions for her boss.
The first is if she would like what look like storyboards placed in the conference room. The reply is affirmative.
The female assistant’s next query though is multiple choice and a bit too personal. She asks. “On the football field of love, which phrase best describes your husband?”
The choices: Illegal use of the hands; fourth and inches; or two-minute drill.
The boss and her colleague look at the querying assistant in disbelief.
A super appears which reads, “If only every question was a Newlywed Game question.”
This spot is one of three in a TV promo campaign for the second season of The Newlywed Game (the modern update of the popular 1970s show) on the Game Show Network (GSN).
All three promos have Newlywed Game questions being asked in otherwise routine situations and scenarios, causing those being quizzed to be dumbfounded or left in a state of disbelief.
The campaign came from a creative team at New York agency Filter, including executive creative directors Chris Brignola and Jay Sharfstein, and producer Cory Becker.
Brignola and Sharfstein directed the spots under their Defiant moniker. Defiant is also the name of Filter’s in-house production arm.
The DP was Bob Gantz. Production manager for Defiant, N.Y., was Matthew Newton.
Ari Yaun of Defiant edited the spots.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More