This parody of Dove’s “Evolution” shows artificial beauty being created not for a woman but for one of those zany disheveled chicken characters trying to foist himself off as naturally healthy and clean Foster Farms poultry.
Through makeup and then electronic manipulation of his photographs, this sorry chicken is beautified so that he looks like he’s of a pristine pedigree. This imposter than appears on a giant billboard heralding him as fresh, natural chicken.
A message then appears on screen which reads, “No wonder our perception of fresh chicken is so distorted.”
A succeeding message urges us to “Join the Foster Farms movement for real fresh chicken,” followed by the Foster Farms logo and website address (www.fosterfarms.com).
Titled “Transformation,” this clever parody came out of agency Grupos Gallegos, Long Beach, Calif., and was co-directed by Nicolas Kasakoff and Sebastian Schor of Flip Films, Santa Monica.
The agency team consisted of creative director Favio Ucedo, associate creative director Martin Cerri, copywriters Rodrigo Trevino and Edgar Hernandez, art director Andres Munera and producer Valeria Maldini.
Adrian Castagna executive produced for Flip Films, with Leda Nasio serving as producer. The DP was Leandro Filloy.
Visual effects supervisor was Fernando Zorrilla of Bling Imaging in Balboa Lake, Calif.
Editor was Voltron of UHF, Santa Monica.
The :30 is slated to air on Spanish TV in the U.S. The English-language version will soon appear on Foster Farms’ website.
In 2024, Artificial Intelligence Was About Putting AI Tools To Work
If 2023 was a year of wonder about artificial intelligence, 2024 was the year to try to get that wonder to do something useful without breaking the bank. There was a "shift from putting out models to actually building products," said Arvind Narayanan, a Princeton University computer science professor and co-author of the new book "AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell The Difference." The first 100 million or so people who experimented with ChatGPT upon its release two years ago actively sought out the chatbot, finding it amazingly helpful at some tasks or laughably mediocre at others. Now such generative AI technology is baked into an increasing number of technology services whether we're looking for it or not — for instance, through the AI-generated answers in Google search results or new AI techniques in photo editing tools. "The main thing that was wrong with generative AI last year is that companies were releasing these really powerful models without a concrete way for people to make use of them," said Narayanan. "What we're seeing this year is gradually building out these products that can take advantage of those capabilities and do useful things for people." At the same time, since OpenAI released GPT-4 in March 2023 and competitors introduced similarly performing AI large language models, these models have stopped getting significantly "bigger and qualitatively better," resetting overblown expectations that AI was racing every few months to some kind of better-than-human intelligence, Narayanan said. That's also meant that the public discourse has shifted from "is AI going to kill us?" to treating it like a normal technology, he said. AI's sticker shock On quarterly earnings... Read More