This parody of Dove’s “Evolution” shows artificial beauty being created not for a woman but for one of those zany disheveled chicken characters trying to foist himself off as naturally healthy and clean Foster Farms poultry.
Through makeup and then electronic manipulation of his photographs, this sorry chicken is beautified so that he looks like he’s of a pristine pedigree. This imposter than appears on a giant billboard heralding him as fresh, natural chicken.
A message then appears on screen which reads, “No wonder our perception of fresh chicken is so distorted.”
A succeeding message urges us to “Join the Foster Farms movement for real fresh chicken,” followed by the Foster Farms logo and website address (www.fosterfarms.com).
Titled “Transformation,” this clever parody came out of agency Grupos Gallegos, Long Beach, Calif., and was co-directed by Nicolas Kasakoff and Sebastian Schor of Flip Films, Santa Monica.
The agency team consisted of creative director Favio Ucedo, associate creative director Martin Cerri, copywriters Rodrigo Trevino and Edgar Hernandez, art director Andres Munera and producer Valeria Maldini.
Adrian Castagna executive produced for Flip Films, with Leda Nasio serving as producer. The DP was Leandro Filloy.
Visual effects supervisor was Fernando Zorrilla of Bling Imaging in Balboa Lake, Calif.
Editor was Voltron of UHF, Santa Monica.
The :30 is slated to air on Spanish TV in the U.S. The English-language version will soon appear on Foster Farms’ website.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More