This parody of Dove’s “Evolution” shows artificial beauty being created not for a woman but for one of those zany disheveled chicken characters trying to foist himself off as naturally healthy and clean Foster Farms poultry.
Through makeup and then electronic manipulation of his photographs, this sorry chicken is beautified so that he looks like he’s of a pristine pedigree. This imposter than appears on a giant billboard heralding him as fresh, natural chicken.
A message then appears on screen which reads, “No wonder our perception of fresh chicken is so distorted.”
A succeeding message urges us to “Join the Foster Farms movement for real fresh chicken,” followed by the Foster Farms logo and website address (www.fosterfarms.com).
Titled “Transformation,” this clever parody came out of agency Grupos Gallegos, Long Beach, Calif., and was co-directed by Nicolas Kasakoff and Sebastian Schor of Flip Films, Santa Monica.
The agency team consisted of creative director Favio Ucedo, associate creative director Martin Cerri, copywriters Rodrigo Trevino and Edgar Hernandez, art director Andres Munera and producer Valeria Maldini.
Adrian Castagna executive produced for Flip Films, with Leda Nasio serving as producer. The DP was Leandro Filloy.
Visual effects supervisor was Fernando Zorrilla of Bling Imaging in Balboa Lake, Calif.
Editor was Voltron of UHF, Santa Monica.
The :30 is slated to air on Spanish TV in the U.S. The English-language version will soon appear on Foster Farms’ website.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More