This parody of Dove’s “Evolution” shows artificial beauty being created not for a woman but for one of those zany disheveled chicken characters trying to foist himself off as naturally healthy and clean Foster Farms poultry.
Through makeup and then electronic manipulation of his photographs, this sorry chicken is beautified so that he looks like he’s of a pristine pedigree. This imposter than appears on a giant billboard heralding him as fresh, natural chicken.
A message then appears on screen which reads, “No wonder our perception of fresh chicken is so distorted.”
A succeeding message urges us to “Join the Foster Farms movement for real fresh chicken,” followed by the Foster Farms logo and website address (www.fosterfarms.com).
Titled “Transformation,” this clever parody came out of agency Grupos Gallegos, Long Beach, Calif., and was co-directed by Nicolas Kasakoff and Sebastian Schor of Flip Films, Santa Monica.
The agency team consisted of creative director Favio Ucedo, associate creative director Martin Cerri, copywriters Rodrigo Trevino and Edgar Hernandez, art director Andres Munera and producer Valeria Maldini.
Adrian Castagna executive produced for Flip Films, with Leda Nasio serving as producer. The DP was Leandro Filloy.
Visual effects supervisor was Fernando Zorrilla of Bling Imaging in Balboa Lake, Calif.
Editor was Voltron of UHF, Santa Monica.
The :30 is slated to air on Spanish TV in the U.S. The English-language version will soon appear on Foster Farms’ website.
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More