Aaron Stoller of Biscuit Filmworks directed this spot for BBDO New York in which Oklahoma City Thunder teammates Russell Westbrook and James Harden chill out at a party. Westbrook inadvertently splats some mustard on Harden’s Foot Locker shirt but not to worry–Harden tears away his full outfit, shirt and pants to reveal another clean set of official Foot Locker attire underneath.
This piques Westbrook’s curiosity as he again, this time intentionally, splatters some mustard on Harden’s garb who indeed likes to keep his apparel fresh, breaking away the outer garments to reveal yet another Foot Locker approved outfit.
Finally Westbrook counters with his can’t miss move, spraying Harden’s beard with mustard. Again Harden is equal to the challenge, revealing that he too also a tear-away beard, under which resides another clean, neatly manicured beard.
“Tear Away” is one of three spots in Foot Locker’s new “Approved” campaign with NBA All-Stars Harden, Westbrook, Carmelo Anthony, Chris Bosh and Kevin Love. The commercials center on the fantastical lengths these guys will go to keep their Foot Locker Approved gear fresh.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More