Steve Miller of @radical.media directed this spot which showcases a football team’s depth or lack thereof. A scrawny guy reports to the coach’s office, informed that he’s the new starting quarterback. Turns out the team is down to its sixth string QB because the first five signal callers have to stay at home to wait for an important package.
The fourth stringer then informs the coach about FedEx’s Deliver Manager, a service which narrows down the window of delivery or offers other options so folks can plan their days accordingly. The sixth stringer just talked his way out of a starting gig–and his understudy–who’s revealed to be a sr. citizen–has lost out on first backup status.
Agency is BBDO New York.
Category:Top Spot of the Week
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More
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