A man walks into presumably his boss’ office, looking pretty ridiculous wearing a matador’s outfit.
“Well,” says the employee as if he’s dressed for success.
“Well, what?” responds the mid-level exec.
“You said if I came to work dressed up as a matador, you’d move me up on the leader board.”
Indeed there’s a golf tournament-like leader board posted on the wall in front of the exec’s desk.
Turns out if the exec wins the FedExCup sweepstakes, he can take three people with him to an international golf trip.
However, the matador gig isn’t moving this enterprising worker up the board as the exec explains he’s now thinking of going to Scotland rather than Spain if he wins the FedEx contest.
Disappointed, the matador walks out of the office just in time to tell two other employees–one dressed as a bull, the other as a fetching senorita simply “Forget it.”
A voiceover intervenes, “We understand you want to golf the world. Enter for a chance to win a global golf trip and tailor-made clubs at FedExCup.com.”
“Matador” is one of two spots promoting the FedExCup directed by Kenny Herzog (a.k.a. Kenny) of O Positive for BBDO New York.
The BBDO team consisted of chief creative officers David Lubars and Bill Bruce, executive creative directors Greg Hahn and Mike Smith, creative director/art director Gianfranco Arena, creative director/copywriter Peter Kain and executive producer Amy Wertheimer.
Kenny’s support team included exec producer Marc Grill and production supervisor Jason Reda. The DP was Bob Gantz. Jason Edmonds was the production designer.
Erik LaRoi of Mackenzie Cutler, New York, served as editor. Audio mixer was Tom Jucarone of Sound Lounge, New York.
The FedExCup sweepstakes campaign runs through Sept. 13.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More