A man walks into presumably his boss’ office, looking pretty ridiculous wearing a matador’s outfit.
“Well,” says the employee as if he’s dressed for success.
“Well, what?” responds the mid-level exec.
“You said if I came to work dressed up as a matador, you’d move me up on the leader board.”
Indeed there’s a golf tournament-like leader board posted on the wall in front of the exec’s desk.
Turns out if the exec wins the FedExCup sweepstakes, he can take three people with him to an international golf trip.
However, the matador gig isn’t moving this enterprising worker up the board as the exec explains he’s now thinking of going to Scotland rather than Spain if he wins the FedEx contest.
Disappointed, the matador walks out of the office just in time to tell two other employees–one dressed as a bull, the other as a fetching senorita simply “Forget it.”
A voiceover intervenes, “We understand you want to golf the world. Enter for a chance to win a global golf trip and tailor-made clubs at FedExCup.com.”
“Matador” is one of two spots promoting the FedExCup directed by Kenny Herzog (a.k.a. Kenny) of O Positive for BBDO New York.
The BBDO team consisted of chief creative officers David Lubars and Bill Bruce, executive creative directors Greg Hahn and Mike Smith, creative director/art director Gianfranco Arena, creative director/copywriter Peter Kain and executive producer Amy Wertheimer.
Kenny’s support team included exec producer Marc Grill and production supervisor Jason Reda. The DP was Bob Gantz. Jason Edmonds was the production designer.
Erik LaRoi of Mackenzie Cutler, New York, served as editor. Audio mixer was Tom Jucarone of Sound Lounge, New York.
The FedExCup sweepstakes campaign runs through Sept. 13.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles.
Nakamura Whitehouse, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years.
Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation.
EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.”
Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.”
34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More