A young hotshot clerk has solved his office’s shipping needs with carrier pigeons. These aren’t your father’s pigeons, though, as they are rigged with electronic navigation systems to ensure accurate delivery.
An impressed boss asks how this “system” can accommodate large packages–to which our young guru clerk has the answer, giant robotic-like pigeons. We see one large bird fly off carrying a sizeable crate. Unfortunately, he loses grasp of the crate which falls below onto a city street, cracking open. Both the debris and other huge pigeons wreak havoc on the city below. A feather comes loose from one mega pigeon and obstructs the view of a bus driver, causing a collision. Another oversized pigeon hoists a car from the street and throws it through one of the office’s high-rise windows.
Witnessing this chaos, the boss nonchalantly says the office better stick to FedEx for its shipping services. The clerk sheepishly then deactivates the alarm in the car that is now in the office–turns out it’s his automobile.
This fun, big production spot, which debuted on the Super Bowl, was directed by Tom Kuntz of MJZ for BBDO New York.
The agency ensemble included chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, associate creative director/copywriter Reuben Hower, creative director/art director Gerard Caputo, and exec producer Elise Greiche.
The DP was Jeff Cronenweth. Editor was Gavin Cutler of MacKenzie Cutler, New York.
Visual effects house was Framestore, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More