A young hotshot clerk has solved his office’s shipping needs with carrier pigeons. These aren’t your father’s pigeons, though, as they are rigged with electronic navigation systems to ensure accurate delivery.
An impressed boss asks how this “system” can accommodate large packages–to which our young guru clerk has the answer, giant robotic-like pigeons. We see one large bird fly off carrying a sizeable crate. Unfortunately, he loses grasp of the crate which falls below onto a city street, cracking open. Both the debris and other huge pigeons wreak havoc on the city below. A feather comes loose from one mega pigeon and obstructs the view of a bus driver, causing a collision. Another oversized pigeon hoists a car from the street and throws it through one of the office’s high-rise windows.
Witnessing this chaos, the boss nonchalantly says the office better stick to FedEx for its shipping services. The clerk sheepishly then deactivates the alarm in the car that is now in the office–turns out it’s his automobile.
This fun, big production spot, which debuted on the Super Bowl, was directed by Tom Kuntz of MJZ for BBDO New York.
The agency ensemble included chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, associate creative director/copywriter Reuben Hower, creative director/art director Gerard Caputo, and exec producer Elise Greiche.
The DP was Jeff Cronenweth. Editor was Gavin Cutler of MacKenzie Cutler, New York.
Visual effects house was Framestore, New York.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More