A guy is seated at home in front of the TV watching football. His buddy is napping on a nearby couch, only to be roused by the sound of the game. Still in a drowsy state, the gent is puzzled over how football can be on the boob tube when the season is over. But then he has a revelation–of course, he’s dreaming that there’s still pro football being played.
“I’m still asleep,” we hear his inner voice say. “I’ve read about this. This is lucid dreaming. I’m asleep but I can control my dreams. I can do anything. I can fly.”
He gets up off the couch, lets out a scream and then jumps out the window.
His football watching buddy can’t believe what he’s seen. He looks out the window to find his “asleep” pal okay since his fall was broken by some cooperative tree shrubbery. The “flying” man looks up and asks, “What’s the score?”
A tag tells us of ESPN’s coverage of the Arena Football League, providing fans with the pigskin fix they need during the so-called offseason.
“Lucid Dreaming” is one of three spots in a campaign directed by Michael Downing of harvest, Santa Monica, for Wieden+Kennedy (W+K), New York.
The W+K ensemble included executive creative directors Kevin Proudfoot and Todd Waterbury, creative directors Derek Barnes and John Parker, writres Rob Munk and Charlie Gschwend, art director Gary Van Dzura, head of broadcast production Gary Krieg and producer Alison Hill.
Bonnie Goldfarb and Scott Howard exec produced for harvest, with Rob Sexton serving as head of production and Francie Moore as line producer. The DP was John Zilles.
Editor was Tiffany Burchard via FilmCore, New York.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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