This spot chronicles how a lass envisions how her dream man will propose marriage to her. At first, we see her as a little girl gabbing with friends under a tree about how her future husband will pop the question. That vision changes as she matures–yet each scenario remains wonderfully romantic.
She for instance sees her beau proposing to her on a gondola. Later she pictures being surrounded by butterflies.
Then one day at a restaurant she–now as a grown woman–confides to a couple of girlfriends that Mr. Right is about to ask her the big question.
Sure enough, the next scene has him proposing–at the ballpark with both of them pictured on the big screen scoreboard. A far cry from what she had looked forward to, she still says yes and puckers up–only to find that her husband to be isn’t kissing her but instead yelling in excitement to fellow fans that his girl said yes. He proclaims that this is how he always envisioned making his matrimonial proposal.
A two-sentence super appears which reads: “It’s Not Crazy. It’s Sports.”
Jim Jenkins of O Positive directed for Wieden+Kennedy, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More