Two stars–linebacker Troy Pomalalu of the Pittsburgh Steelers and wide receiver Larry Fitzgerald of the Arizona Cardinals–collide on the football field, neither giving ground. Suddenly their teammates on the field enter the picture, trying to either help stop Fitzgerald cold or assist him in gaining some additional yardage.
The pushing and shoving escalates when other teammates and personnel–even the water boys–jump into the skirmish from the sidelines. Then the fans themselves leave the stands to help “push” their respective teams towards victory.
We ultimately see a stadium in which everyone is one the field jockeying for turf while all the stadium seats sit empty.
A supered message simply reads, “Every Yard Is A Battle,” transitioning to the action in EA Sports latest edition of the Madden NFL video game.
Jake Scott of bicoastal/international RSA Films directed “Push” for San Francisco agency Heat.
The Heat team included creative director Steve Stone, associate creative director/copywriter Warren Cockrel, art director Anna Rowland and producer Chris Weldon.
Visual effects came out of The Mill/Los Angeles, with Tara DeMarco serving as Flame artist and Lee Pavey as VFX producer.
Editor was Doug Walker of Filmcore, San Francisco.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More