Pam Thomas directed this spot via Community Films which depicts the love of a T-shirt for what it means–first obtained by a young man when he has it thrown to him by a rock ‘n roll performer from a concert stage. Later, we see his girlfriend touching that shirt which prompts him to take it off for a romantic interlude.
Further down the road, that same gal is now a wife and expectant mother who pulls that same shirt out of the clothes dryer and nuzzles up to it, underscoring her affection for what it represents to her.
Years later, dad is laying on the couch, wearing that shirt, with his young daughter sleeping on him. And finally we see an older girl running about the house wearing and hanging out in what for her is the oversized, comfy shirt.
This progression through the years is set to a cover of Alphaville’s “Forever Young” by Pulse.
Downy keeps shirts like this like new–staying forever young, reminding us of and continuing to create sweet moments.
Agency is Grey New York.
“Challengers” Earns Actor-Producer Zendaya 2024 Gothams Spotlight Tribute
Emmy Award-winner Zendaya will receive the Gotham Film & Media Institute’s Spotlight Tribute for her performance as Tashi Donaldson in the Luca Guadagnino-directed film Challengers, at the 34th edition of The Gothams, taking place live and in person on Monday, December 2, at Cipriani Wall Street in New York City.
The Spotlight Tribute was created by The Gotham in order to recognize phenomenal efforts by individuals in film and television who captivated global audiences with the biggest projects of the year. With the Spotlight Tribute, The Gotham will honor Zendaya’s remarkable work as leading-actress and producer on the Amazon MGM Studios box-office hit that broke into the cultural zeitgeist, and was celebrated by critics and audiences worldwide.
“Zendaya’s magnetic portrayal of Tashi Donaldson in Luca Guadagnino’s Challengers exemplifies the creative excellence that The Gotham celebrates,” said Jeffrey Sharp, executive director of The Gotham. “Her performances in Dune: Part One, Dune: Part Two, and Euphoria have made her one of the most captivating actors of her generation. Her multi-layered performance at the heart of Challengers earned widespread acclaim, including a nomination for Best Feature at this year’s Gothams. We look forward to honoring her work with our Spotlight Tribute.”
From Academy Award nominated visionary filmmaker Guadagnino, Challengers stars two-time Emmy winner Zendaya as Tashi Duncan (who becomes Tashi Donaldson after marrying Art Donaldson), a former tennis prodigy turned coach and a force of nature who makes no apologies for her game on and off the court. Married to Art Donaldson (BAFTA nominee Mike Faist), a champion on a losing streak,... Read More