Pam Thomas directed this spot via Community Films which depicts the love of a T-shirt for what it means–first obtained by a young man when he has it thrown to him by a rock ‘n roll performer from a concert stage. Later, we see his girlfriend touching that shirt which prompts him to take it off for a romantic interlude.
Further down the road, that same gal is now a wife and expectant mother who pulls that same shirt out of the clothes dryer and nuzzles up to it, underscoring her affection for what it represents to her.
Years later, dad is laying on the couch, wearing that shirt, with his young daughter sleeping on him. And finally we see an older girl running about the house wearing and hanging out in what for her is the oversized, comfy shirt.
This progression through the years is set to a cover of Alphaville’s “Forever Young” by Pulse.
Downy keeps shirts like this like new–staying forever young, reminding us of and continuing to create sweet moments.
Agency is Grey New York.
The Hottest Ticket At Sundance: Writer-Director Mary Bronstein’s “If I Had Legs I’d Kick You”
Rose Byrne plays a mother in the midst of a breakdown in the experiential psychological thriller "If I Had Legs I'd Kick You."
Anticipation was high for the A24 film, which will be released sometime this year. Its premiere Friday at the Sundance Film Festival was easily the hottest ticket in town, with even ticketholders unable to get in. Those who did make it into the Library theater were treated to an intense, visceral, inventive story from filmmaker Mary Bronstein that has quickly become one of the festival's must-sees.
Byrne plays Linda, who is barely hanging on while managing her daughter's mysterious illness. She's faced with crisis after crisis, big and small — from the massive, gaping hole in their apartment ceiling that forces them to move to a dingy motel, to an escalating showdown with a parking attendant at a care center. The cracks in her psychological, emotional and physical wellbeing are become too much to bear.
"I'd never seen a movie before where a mother is going through a crisis with a child but our energy is not with the child's struggle, it's with the mother's," Bronstein said at the premiere. "If you're a caretaker, you shouldn't be bothering with yourself at all. It should all be about the person you're taking care of, right? And that is a particular kind of emotional burnout state that I was really interested in exploring."
Byrne and Bronstein went deep in the preparation phase, having long discussions about Linda with the goal of making her as real as possible before the quick, 27-day shoot. Byrne said she was obsessed with figuring out who Linda was before the crisis. The film was in part inspired by Bronstein's experience with her own daughter, but she didn't want to elaborate on the... Read More