The Richards Group, Dallas, conceived of this two-minute Super Bowl spot which tapped into the “So God Made a Farmer” speech made by famed radio broadcaster Paul Harvey in 1978 at the National Future Farmers of America Convention.
The eloquent remarks become even more poetic and lyrical when played to a backdrop of images capturing U.S. farm life for this commercial. Noted photographers were commissioned to chronicle this slice of Americana, including William Albert Allard of National Geographic fame and noted documentary photographer Kurt Markus.
In SHOOT‘s survey of agency creatives seeking their assessments of this year’s crop of Super Bowl commercials, Cameron Day, creative director of Denver-based agency Barnhart, characterized “Farmer” as “the spot of the night…It started with the words “Paul Harvey” over a still image. My TV screen flashed a series of de-saturated stills of America’s farmlands, animals, calloused hands, combines and dawn-lit mornings. It was startling, beautiful, reverential and poignant. Then it revealed itself to be a tribute to farmers from Dodge trucks. There was not a single stereotypical truck shot in the entire spot. It was my Clint Eastwood moment of the night, and the production, sound design and narrative all coalesced into the most compelling truck commercial I’ve seen in years.”
Brent Herrington and Mark Sullivan of 3008 Studio served as offline and online editor, respectively.
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More