The serenity of a countryside is broken with the sound of an explosion. Our idyllic view then turns to one of horror as the camera reveals a house on fire, with flames bursting out the windows and a giant plume of black smoke rising.
A supered message asks, “Would you go into this house to save your child?
The fire intensifies, with more flames shooting out of the house
A second super then reads, “And if it wasn’t your child?”
As black smoke fills the air, another super reads, “You count on us.”
An end tag then simply reads, “We count on you,” accompanied by a Doctors Without Borders logo and a phone number to call to make a donation.
“Explosion” was directed by Andreas Hasle of Caviar, a production house with offices in Los Angeles, Brussels and Amsterdam, for agency Mortierbrigade, Brussels.
The agency creative ensemble included creative director Jens Mortier, copywriter Arnaud Pitz, art director Sebastien De Valck and producer Patricia Van De Kerckhove.
The DP was Nicolas Karakatsanis.
Editor was Simone Rau of Caviar, Brussels.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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