The serenity of a countryside is broken with the sound of an explosion. Our idyllic view then turns to one of horror as the camera reveals a house on fire, with flames bursting out the windows and a giant plume of black smoke rising.
A supered message asks, “Would you go into this house to save your child?
The fire intensifies, with more flames shooting out of the house
A second super then reads, “And if it wasn’t your child?”
As black smoke fills the air, another super reads, “You count on us.”
An end tag then simply reads, “We count on you,” accompanied by a Doctors Without Borders logo and a phone number to call to make a donation.
“Explosion” was directed by Andreas Hasle of Caviar, a production house with offices in Los Angeles, Brussels and Amsterdam, for agency Mortierbrigade, Brussels.
The agency creative ensemble included creative director Jens Mortier, copywriter Arnaud Pitz, art director Sebastien De Valck and producer Patricia Van De Kerckhove.
The DP was Nicolas Karakatsanis.
Editor was Simone Rau of Caviar, Brussels.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More