This stop motion animation piece takes us to a meeting of the “I Exist! Support Group.” In the nondescript meeting room, we see some iconic characters, including Santa Claus, the Easter Bunny, a leprechaun, Bigfoot, and an alien from outer space.
Standing out like a sore thumb, though, is a Diet Dr Pepper delivery guy who looks rather mundane. Santa asks him what he’s doing at the meeting.
The reply is that he has to reaffirm the existence of a drink–Diet Dr Pepper–that tastes delicious but with no calories.
Santa asks the Diet Dr Pepper lad if he really wants people to believe there’s a no calorie soft drink that’s taste satisfying. Before he can hear a response, Santa says, “Good luck with that one.” Santa, the Easter Bunny et al break out into almost convulsive laughter.
Ken Lidster of Bent Image Labs, Portland, Ore., directed this :30 for Deutsch LA.
The Deutsch team consisted of chief creative officer Eric Hirshberg, group creative director Chris Ribeiro, senior designer Marius Gedgaudas, executive producer Victoria Guenier and senior producer Tracey Jones.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More