This spot centers on a veteran jazz musician performing at a club. Clearly an accomplished, respected musician, the story isn’t so much about his performance on stage but rather his behavior just outside the club where he sees a young street musician blowing a horn. He likes what he hears and invites the young trumpeter to jam the next night in the club. The two perform together on stage and a mentorship has begun.
The tagline is simply, “For every king, an heir. For every king, a crown.”
The logo for the Crown Royal libation appears on screen with the warning to “Please drink responsibly.”
This moody jazz :60–which profiles the seasoned musician and shares his philosophy–was directed by Fredrik Bond of bicoastal/international MJZ for Grey New York.
The agency team consisted of creative director Tor Myhren, art director Jennifer Wilson, copywriter Joe Kallus and producer James McPherson.
Crille Forsberg was the DP.
Editor was Rick Orrick of bicoastal Spot Welders.
Music/sound design house was stimmung, Santa Monica.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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