Welcome to Comcast Town, in which live action folks of all ages are enjoying life in the midst of a unique 3D animation city, cavorting with a cast of penguins, giant squirrels, VHS tapes, dancing ice cream cones and spacemen, among others. In this whimsical setting, people are singing a catchy refrain and the whole community seems to be living to the rhythm of the music which promotes Comcast’s multi-media communication offerings of TV, home phone and faster Internet.
The directorial duo of Smith & Foulkes of Nexus Productions, London, teamed with their 3D ensemble to build Comcast Town into which the live-action characters were composited for agency Goodby, Silverstein & Partners, San Francisco.
Comcast Town shows people, technology and things they can access walking about in the same community. Music and sound design came out of stimmung, Santa Monica.
The Goodby team included creative director/partner Jamie Barrett, group creative director Chris Ford, associate creative director/copywriter Paul Charney, associate creative director/art director Stefan Copiz, lyrics copywriter Andrew Bancroft, exec producer Tanya LeSieur and producer Ashley Sferro.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More