At first blush, it appears we’re watching a movie trailer for a new romantic comedy, Down The Aisle, which centers on the story of an overly protective father coming to terms with the fact that his “little girl” is getting married. But just as the trailer swings into the tender moment of the father actually walking his daughter down the aisle, it’s revealed that the movie trailer is playing on a TV set in a hospital room. And watching that TV is a bed-ridden father and his 20-something daughter. They stare at the screen uncomfortably, all too aware of the irony. An art card reads: “If you’re not planning to quit smoking, what are you planning?”
An end tag carries the QUITPLAN Services logo, accompanied by its email address. QUITPLAN is the smoking cessation program of ClearWay Minnesota, an independent nonprofit organization that aims to improve the health of Minnesotans by reducing the harm caused by tobacco.
Allen Coulter of bicoastal/international Hungry Man directed “Down The Aisle,” a :60 for Minneapolis agency Clarity Coverdale Fury. Coulter’s experience spans spotmaking, TV (Sex and the City, Six Feet Under, Law and Order) and features (Hollywoodland).
Dan Duffy executive produced for Hungry Man with Caroline Gibney serving as senior producer and Rich Krekian as line producer. The DP was Tami Reiker.
Editor was Charlie Schwartz of Schnitt Edit, Minneapolis
“Down The Aisle” is slated to launch in the Minneapolis market during the Super Bowl telecast on Feb. 3.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More