At first blush, it appears we’re watching a movie trailer for a new romantic comedy, Down The Aisle, which centers on the story of an overly protective father coming to terms with the fact that his “little girl” is getting married. But just as the trailer swings into the tender moment of the father actually walking his daughter down the aisle, it’s revealed that the movie trailer is playing on a TV set in a hospital room. And watching that TV is a bed-ridden father and his 20-something daughter. They stare at the screen uncomfortably, all too aware of the irony. An art card reads: “If you’re not planning to quit smoking, what are you planning?”
An end tag carries the QUITPLAN Services logo, accompanied by its email address. QUITPLAN is the smoking cessation program of ClearWay Minnesota, an independent nonprofit organization that aims to improve the health of Minnesotans by reducing the harm caused by tobacco.
Allen Coulter of bicoastal/international Hungry Man directed “Down The Aisle,” a :60 for Minneapolis agency Clarity Coverdale Fury. Coulter’s experience spans spotmaking, TV (Sex and the City, Six Feet Under, Law and Order) and features (Hollywoodland).
Dan Duffy executive produced for Hungry Man with Caroline Gibney serving as senior producer and Rich Krekian as line producer. The DP was Tami Reiker.
Editor was Charlie Schwartz of Schnitt Edit, Minneapolis
“Down The Aisle” is slated to launch in the Minneapolis market during the Super Bowl telecast on Feb. 3.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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