This time lapse tour de force starts on a black-and-white landscape and then the construction of a neighborhood gas station on that land. We’re then taken through the decades to modernized stations and more recently a succession of posted prices which show the cost of a gallon of gas steadily increasing. Each glimpse is a period piece as we see people and vehicles in the station from different eras.
The progression is an ideal segue to the fuel efficient offerings of Chevrolet, including the 2010 Volt which is in the works–an electric car that runs 40 miles before ever using gasoline. This visual journey takes us to a futuristic fuel stop where there’s no gas pump or for that matter a station as the spot fittingly returns us to that original landscape, now lush and in full color.
“Disappear” was directed and shot by Eric Saarinen of TWC, Santa Monica, for Campbell-Ewald, Warren, Mich.
Visual effects studio was Ntropic, San Francisco, with an ensemble that included creative directors Nathan Robinson and Andrew Sinagra, exec producer Dana Towsend, producers Kara Holmstrom and Esther Gonzalez, lead Inferno artist Nathan Walker and CG supervisor Peter Hamilton.
The Campbell-Ewald team consisted of creative directors Michael Stelmaszek and Robin Todd, copywriter Duffy Patten, art director Bob Guisgand and producer Joe Knisely.
TWC contributors included managing director Mark Thomas, executive producer Steve Ross, producer Craig Repass and production supervisor Geoff Clough.
Editor was Igor Kovalik of Beast, Santa Monica.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More