Continuing in the humorous vein in which a person has a clear–yet clearly inaccurate–vision of what a movie is about, the ongoing Canal+ campaign out of BETC Euro RSCG, Paris, this time tackles a person’s ill-informed perception of Brokeback Mountain.
One woman describes the film to her female friend, who pictures Brokeback Mountain as being a daunting roller coaster ride in an amusement park. When the original lass notes that the story is about two cowboys, female number two alters her vision to show two cowpokes rustling sheep into the theme park.
With each tidbit of info about the film, the second woman continues to build on her inaccurate, implausible movie scenario. Next, we see a cowboy in a roller coaster cart with a sheep. A furtive glance later depicts the two in love, presumably leading to a carnal encounter. But then when she’s told there’s a terrible accident, we see the sheep fall out of the roller coaster to the pavement below. A heartbroken cowboy is then seen at the hospital bedside of his ewe mate.
Next when informed that the man and animal went to Brokeback Mountain to live their love, we see a tent romantically perched atop the highest point of the roller coaster track against the backdrop of a romantic night sky.
Finally a sobering message is conveyed, namely that “movies are made to be seen”–and not imagined. An end tag for movie channel Canal + then appears.
Les Elvis of bicoastal/international Partizan directed the spot. The BETC Euro RSCG team included creative director Stephane Xiberras and creatives Raphael de Andreis, Camille Raymond and Agathe Guerrier. The DP was Laurent Delbonnel with post and visual effects done at Buf Compagnie, Paris. Editor was Stephane Pereira of Partizan.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More