Continuing in the humorous vein in which a person has a clear–yet clearly inaccurate–vision of what a movie is about, the ongoing Canal+ campaign out of BETC Euro RSCG, Paris, this time tackles a person’s ill-informed perception of Brokeback Mountain.
One woman describes the film to her female friend, who pictures Brokeback Mountain as being a daunting roller coaster ride in an amusement park. When the original lass notes that the story is about two cowboys, female number two alters her vision to show two cowpokes rustling sheep into the theme park.
With each tidbit of info about the film, the second woman continues to build on her inaccurate, implausible movie scenario. Next, we see a cowboy in a roller coaster cart with a sheep. A furtive glance later depicts the two in love, presumably leading to a carnal encounter. But then when she’s told there’s a terrible accident, we see the sheep fall out of the roller coaster to the pavement below. A heartbroken cowboy is then seen at the hospital bedside of his ewe mate.
Next when informed that the man and animal went to Brokeback Mountain to live their love, we see a tent romantically perched atop the highest point of the roller coaster track against the backdrop of a romantic night sky.
Finally a sobering message is conveyed, namely that “movies are made to be seen”–and not imagined. An end tag for movie channel Canal + then appears.
Les Elvis of bicoastal/international Partizan directed the spot. The BETC Euro RSCG team included creative director Stephane Xiberras and creatives Raphael de Andreis, Camille Raymond and Agathe Guerrier. The DP was Laurent Delbonnel with post and visual effects done at Buf Compagnie, Paris. Editor was Stephane Pereira of Partizan.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More