A tender romantic movie scene about to culminate in a kiss turns topsy turvy as the man and woman’s lips never meet when the room they’re in seemingly tilts causing them to tumble into another room. Both people and objects are thrown all about.
Then suddenly the scene tilts back the other way, sending our would-be lovers careening back toward their original room.
A product shot of an iPhone screen carrying the movie–a phone being tilted back and forth by the hand holding it–shows us why the romantic interlude was interrupted. It also informs us that Canal+ content is now available via the iPhone.
Gary Freedman of The Glue Society directed this spot via Moonwalk Films, Paris, and bicoastal Park Pictures for agency BETC Euro RSCG, Paris.
Director Rodney Passรฉ Joins Eleanor For U.S. Representation
Director Rodney Passรฉ has come aboard the U.S. roster of production company Eleanor for representation spanning commercials, branded content and music videos.
His films include the heartwarming Li of Photos and Perserverancia, Son My Gente. Of the former, he shared, โI wanted to show these intimate, human moments. Photography is sentimental. Youโre capturing a memory to keep it forever. I wanted to focus on the human connections between families, between friends, between lovers. I wanted to focus on the sentimental moments we want to capture forever.โ
Unfolding a story told in precious coming of age moments, Passรฉ invites audiences to flip through a cinematic memory book. The elevated visual language of enables audiences to delve into the glowing excitement of new parents.
The aforementioned Perserverancia, Son Mi Gente--an immersive photographic exploration of womenโs boxing in Cuba--pulls audiences into Passรฉโs unique weaving of striking imagery and textured, layered soundscapes. Passรฉ creates a lyrical visual symphony, flashing between photographs of the boxers to the rhythm of his resounding sonic world. Havana itself is a main character in this film--the cityscape, the bustling streets, the passersby, the churches that surround them.
โI draw inspiration from my mentor, [filmmaker] Khalil Joseph,โ said Passรฉ. โI always ask artists for stems. Itโs transformed how I build a visual and sonic language. Working with stems, you have your vocals, you have your instruments, you have all the soundscapes and you can build your own soundscape. And itโll still be in the same sonic tune, even if youโre incorporating different soundscapes.โ
Passรฉโs distinct directorial... Read More